Job Description Storyteller and Content Creator Location North Bay, ON : Job Title: Storyteller and Content Creator Department: Marketing and Recruitment Location: College Drive Campus - North Bay, ON Status: Permanent Full-Time Hours Per Week: 35.00 Pay Range: $36.29 - Payband H Application Deadline: Monday, May 5, 2025 - 12:00 p.m. Qualifications:

Three-year Diploma/Degree related to Marketing, Communications, Journalism, Public Relations, Media Production, or related field
Minimum three years of recent, practical and extensive experience in storytelling and content creation, communications or a related area within a complex organization
Advanced photo composition, lighting/set up and editing skills
Advanced video editing skills
Advanced knowledge of digital marketing, content marketing and social media marketing
Demonstrated experience with Adobe Creative Suite and Canva
Demonstrated experience creating content for various social media channels (TikTok, Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.)
Ability to analyze trends and provide recommendations for content creation to promote Canadore
Impeccable written communication and presentation skills (writing samples will be requested)
Excellent communication, organizational and interpersonal skills
Experience supporting the development and implementation of brand standards and visual identity guidelines
In-person, on-campus position. Must be able to reliably commute to North Bay, ON

Please note: Responsibilities:

Create strategies and organic content designed to leverage and optimize Canadore's profile within public and digital spaces
Create content in various formats (video, photo, audio, etc.) and manage the creation process from start to finish
Produce and edit highly creative written and visual content for the College's websites and social media profiles, as well as community outreach, government, and media communication channels
Produce and create engaging content for various social media channels, including TikTok, Instagram, Facebook, LinkedIn, YouTube and Twitter
Identify media trends, evaluate effectiveness of communication plans, and recommend new or revised strategies, tactics and methods
Identify specific or unique communication delivery channels needed for collaborator groups
Develop meaningful strategies that enhance public awareness for various marketing campaigns
Assist with development of the social media calendar ensuring consistent content is posted daily on all channels and are of high quality that meets brands standards
Analyze content success and implement changes when needed to ensure content is evolving and elevating the Canadore brand as a leader in postsecondary education
Support the Marketing Team with digital ad creation
Respond to government decisions and identify opportunities to promote Canadore as a leader in the education and public services sector
Track and respond to relevant news, developing a distinct voice on all channels, and assist in drafting creative content that will engage key collaborators/interested parties
Implement and manage content creation procedures and processes, evaluating existing practices and opportunities for improvement

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Storyteller and Content Creator