Position Overview We are seeking a seasoned and dynamic Sales Lead Generation Specialist with around 4-6 years of experience in B2B outbound sales, focused on the North American market. This role demands a consultative sales approach, a deep understanding of buyer behaviour, and an ability to generate qualified leads that fuel our Salesforce CRM pipeline. You will play a vital role in driving customer acquisition and revenue growth by identifying, engaging, and converting high-potential prospects across various industries. Key Responsibilities Identify, research, and prospect new B2B clients across the U.S. and Canada through outbound channels, including cold calling, email outreach, LinkedIn, and virtual engagement. Own and manage a sales pipeline of expired, new, and existing customer leads, ensuring accurate lead status tracking, timely follow-ups, and consistent communication. Generate high-quality leads aligned with the company’s sales strategy and target personas to be nurtured and managed in Salesforce CRM. Develop persuasive sales messaging and custom pitches tailored to North American business contexts, industry verticals, and compliance requirements. Qualify and prioritize leads based on buying intent, budget, authority, need, and timeline (BANT) or other qualification frameworks. Utilize market intelligence tools (ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, etc.) to build detailed prospect profiles and uncover business opportunities. Collaborate with the inside sales, pre-sales, and marketing teams to create outbound campaigns that resonate with the North American audience. Maintain frequent, professional contact with leads and clients using phone, email, and virtual meetings to build trust and long-term relationships. Consistently update and manage lead information, contact history, and engagement activities in Salesforce CRM. Communicate proactively with management regarding pipeline activity, lead quality, market feedback, and competitive intelligence. Monitor and report performance against lead generation KPIs, including lead volume, conversion rates, and appointment setting goals. Skills Extensive experience generating B2B leads for the North American market with a deep understanding of cultural, commercial, and industry-specific nuances. Strong outbound sales experience, including cold calling, email sequencing, LinkedIn outreach, and virtual client engagement. Ability to craft compelling value propositions, leveraging a consultative and solution-oriented sales approach. Experience with Salesforce CRM for lead tracking, pipeline reporting, and sales coordination. Comfortable with high activity levels and performance-based targets. Strong English communication skills (verbal and written), with professional fluency suited for North American clients. Excellent analytical and organizational skills with attention to detail in documentation and follow-up. A self-starter with a strong sense of ownership, accountability, and drive for performance. Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 4-6 years of experience in outbound B2B sales/lead generation roles, preferably for international markets. Prior experience in selling or generating leads for technology, SaaS, or professional services firms. Experience working in a U.S. or Canada-facing sales team is highly preferred. Location- Canada and the USA.