Locations : Vancouver, British Columbia, Canada

Location: Kirkland
Country: United States of America
Location: Los Angeles - Del Rey
Country: United States of America
Location: Redwood City
Country: United States of America
Location: Guildford
Country: United Kingdom
208784
Regular Employee
Fan Growth
Hybrid
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Director of FC User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the FC Franchise.

Responsibilities

Lead a high-performing team of data-driven marketers specializing in user acquisition for FC on PC, console and mobile
Seek out performance media solutions to critical business problems to help us grow and achieve our goals
Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies
Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns
Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.
Lead ROAS target setting with the FC studios and commercial teams to hit games' top and bottom line returns.
Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.
Change agent for advertising partner roadmaps to better meet business demands
Improve strategies to grow and maximize revenue for titles
Craft clear data-driven narrative to senior management

Requirements

10+ years' experience in performance marketing, managing demand generation \& the player acquisition funnel across PC, console and mobile games
5+ years of experience in leadership/team manager role
Experience managing AAA game media budgets
Ownership, accountability \& ability to solution complex problems.
In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
BA/BS Degree in marketing/finance or equivalent quantitative field
Passion/knowledge for video games

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES
* British Columbia (depending on location e.g. Vancouver vs. Victoria) * $151,800 - $208,900 CAD
* California (depending on location e.g. Los Angeles vs. Sacramento) * $170,500 - $259,300 USD
* Washington (depending on location e.g. Seattle vs. Spokane) * $167,300 - $238,500 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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