Who we are.

While technically we're an operational consultancy, we don't like to call ourselves consultants. We're a collection of engineers, innovators and creators who work with companies across industries to simplify the complex, realize untapped potential, and uncover opportunities. We know that our people are our superpower and loving your Monday to Friday is important to us. We've been recognized as one of the top 10 Best Places to Work in Canada for the past 5 years, and number 1 in 2022, which we know has something to do with our culture of rewarding great work with great experiences, fostering rapid career growth, and sharing the success of the business with the whole team.

Isaac is growing quickly, and this is an opportunity to be a key driver of that growth. We're looking for a dynamic Marketing Lead to push our marketing strategy forward. This is a great opportunity for a marketer who loves to influence the entire customer journey because this role will have a little bit of everything -- developing strategy, building internal alignment, driving execution, and collaborating cross-functionally.

Reporting into the Director of Marketing, you'll be a part of the broader Sales and Marketing team that is responsible for driving Isaac's brand awareness, penetrating into target accounts, and supporting our end-to-end sales motions. You'll collaborate with team members across the entire business, including sales, consultants, and partners, to develop effective initiatives, campaigns, and tools to grow our business.

The successful candidate will have a solid understanding of the marketing funnel and how to creatively influence prospects through every stage. They will be an action-oriented team player who loves to roll up their sleeves and drive initiatives forward. They'll thrive in collaborative environments and are comfortable owning their results. They'll be naturally curious with a desire to learn and a willingness to challenge conventional thinking.

While we have a flexible working environment, the successful candidate should expect to spend an average of at least three days a week in person at our Liberty Village office.

What you'll be doing.

Leading Marketing for Three Sectors --You'll be the Marketing lead for three of our strategic sectors -- The Food and Beverage industry, the Healthcare industry, and Private Equity. You will become the internal subject matter expert on those spaces, their needs, their buyers, and how we can best serve them.
Marketing Strategy and Planning -- Collaborating with the Director of Marketing and the Partners, you'll help define the overarching Marketing strategy for your sectors. You'll be adept at translating those strategies to actionable plans that you can execute.
Hands on Marketing Execution -- You'll be responsible for driving our marketing initiatives forward. This could include content creation, events management, collaborating with sales, partner marketing, and more. While you'll be accountable for driving execution forward, you'll have support from internal teams and external agencies.
Account-Based Demand Generation -- Partnering cross-functionally, you'll help to create brand awareness in our target markets and leverage that to generate new leads. You'll have lots of freedom to test channels, drive campaigns, and find the tactics that work best for us.
Strategic Deal Support-- You'll leverage your strategic thinking to help to drive leads through the funnel. This may involve helping to develop individual account strategies, collaborating on sales decks, producing case studies, or other activities that help progress deals.
Reporting-- You'll be responsible for tracking the performance of your initiatives. You'll ensure that we're capturing the proper data and that you can demonstrate what is and isn't working.
Marketing Structure -- Our team is fairly new and fairly small, which means you'll directly contribute to defining norms, structures, and processes. Along with the Director of Marketing, you'll build the foundation for future team growth.

What the ideal candidate looks like.

4-6 years of Marketing experience, preferably in the B2B space, selling to enterprise-level clients. ABM experience is not a must but will be considered a major plus. The scope of this role is broad, so the expectation is not that you're an expert in everything, but the ideal candidate will have a firm understanding of how to leverage different tactics and channels to influence prospects through different parts of the funnel.
You're action oriented. You have a bias to action. That's not to say you don't do your due diligence and drive alignment beforehand, but that you strive to move quickly and get things done.
You're a relationship builder. You thrive working with others and cultivate strong relationships where everyone around you feels respected and valued.
You're a communicator. You have strong verbal \& written communication skills, with the ability to adapt your communications to different audiences.
You're eager to learn. Whether it's new skills, knowledge, or insights, you're keen to learn and expand your expertise.
You're adaptable. You are comfortable juggling multiple initiatives at once, adjusting to shifting priorities, and reacting to changes in the market.
You're awesome. You are an interesting person that people seek out to spend time with because you offer energy, positivity, great advice, and engaging conversation. We work hard, so we love to reward success with a good time and hope you'll join in on the fun.

Why join Isaac.

You'll be joining a small team at a fast-growing company that dedicates a lot of effort to career development, which means lots of opportunity for learning and growth
The work we do has a tangible, meaningful impact on our clients
5 weeks of vacation for everyone at the company, plus frequent company development and social events
A comprehensive benefits package 100% covered by us, including generous annual wellness allowances
You'll work with good humans who genuinely enjoy spending time together
You'll have great work-life balance -- no working on weekends
We've been recognized as one of the top 10 Great Places to Work in Canada for the past 6 consecutive years!

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Marketing Lead