JAM+ is redefining how people discover, customize, and purchase paper goods, office supplies, and packaging. Formed from the merger of JAM Paper & Envelope and Big Name Commerce, we’re building a next-generation DTC business powered by personalization, performance marketing, and AI. Our flagship site, Envelopes.com, is evolving fast with a new Magento platform, deep customization capabilities, and a bold vision for data-driven growth. We’re looking for a Director of DTC Growth to lead that charge. This role is for someone who thrives on action—who wants to build, test, iterate, and scale. You’ll be at the forefront of AI-powered marketing, using cutting-edge tools to unlock creativity, efficiency, and impact. You should bring both left-brain analytical rigor and right-brain creative energy. This is a high-ownership, hands-on role for someone who knows how to turn strategy into execution. The ideal candidate has deep experience in paid media and knows how to drive performance working alongside internal teams and external agencies. What You'll Do Build and execute a comprehensive DTC growth roadmap across Envelopes.com and other key properties, focused on customer acquisition, conversion, and lifetime value

Lead our paid media strategy, overseeing budget allocation, performance tracking, and agency collaboration to ensure every dollar is working hard

Leverage AI tools to create content, design landing pages, optimize SEO, personalize merchandising, and accelerate experimentation

Use analytics platforms like GA4 and Tableau to identify insights, track KPIs, and inform fast decision-making

Work closely with the CRM team to design segmentation strategies, lifecycle marketing, and win-back campaigns that drive retention

Own and manage the DTC P&L, building forecasts and business cases to support ongoing investment in growth

Drive UX testing and on-site optimization, including PDP improvements, bundling strategies, and A/B experiments

Champion a culture of experimentation and speed, constantly testing new tools, ideas, and channels to stay ahead of the curve

Why Join JAM+ You’ll be in a high-impact role, shaping the future of a growing DTC business with full autonomy and ownership

You’ll work directly with leadership that believes in speed, experimentation, and bold thinking

You’ll operate in a culture that values scrappiness, creativity, and the smart use of AI to do more with less

You’ll help transform a traditional category into a digitally led, AI-enabled growth story

If you’re ready to drive growth at the intersection of marketing, data, and AI—and build the kind of DTC business people will study in five years—let’s talk. What We’re Looking For 5+ years of experience in DTC growth or performance marketing roles, ideally in a lean ecommerce environment

Strong track record of managing and scaling paid media, including agency oversight and direct ownership of campaign strategy

Experience with the core performance stack: GA4, attribution tools, A/B testing, Shopify or Magento, Klaviyo or similar CRM platforms

Demonstrated use of AI tools in your work (ChatGPT, Midjourney, Copy.ai, Notion AI, etc.) and a passion for using technology to increase leverage

Creative instincts paired with a test-driven mindset; able to move between brand storytelling and conversion optimization

Entrepreneurial, motivated by results, and comfortable with ambiguity and speed

A builder’s mindset—someone who wants to create something big from the ground up

Competitive Salary and Bonus potential Competitive Health Care Company retirement plan participation Employee Discounts on all company products

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Director of DTC Growth Marketing & AI Strategy