Exec. Director, Strategic Storytelling \& Comm

Join to apply for the Exec. Director, Strategic Storytelling \& Comm role at Kids Help Phone.

This salary range is provided by Kids Help Phone. Your actual pay will be based on your skills and experience --- talk with your recruiter to learn more.

Base pay range

CA$125,000.00/yr - CA$145,000.00/yr

Job title

Executive Director, Strategic Storytelling \& Communications

Department

Brand, Storytelling \& Communications

Reports to

Group Head \& EVP, Brand, Storytelling and Communications

Salary range

$125,000 to $145,000

Job type

Full-Time, Permanent, Hybrid working 3 days per week

Location

Toronto, Ontario

Posting period

2025-05-02

Is This You?

Are you passionate about making a tangible difference in the lives of young people? Are you a proven builder, connector, and storyteller? As the Executive Director of Strategic Storytelling \& Communications, you will be at the forefront of our efforts to amplify our message and drive meaningful change.

This role demands executive-level poise and hands-on involvement, requiring you to craft compelling materials, influence and coordinate across teams, and build innovative processes from the ground up. You will be a collaborative leader, working to shape the narrative around youth mental health across multiple audiences (staff, caring adults, and youth) and multiple aspects (clinical services, innovation, and data) while fostering a supportive and engaging environment for colleagues.

If you possess strategic vision and operational expertise in equal measure, you'll thrive in our dynamic, purpose-driven team dedicated to transforming youth mental health!

The Responsibilities

External Communications:

Thought Leadership: Drive strategy, operations and reporting to raise KHP's profile through data-driven, innovative storytelling.
Media Relations: Build media relationships, prep spokespeople, manage media outreach, and track results.
Crisis Communications: Lead responses and develop proactive crisis communication plans.
Influencer Relations: Create and oversee an influencer engagement strategy.

Internal Communications

Optimize internal comms in collaboration with People \& Culture and the CEO's office.
Manage editorial governance to ensure clear and consistent messaging.
Help plan internal events (e.g., Town Halls) and CEO presentation materials.

Collaboration \& Leadership

Collaborate cross-functionally across departments (marketing, fundraising, innovation, etc.).
Support board reporting, organizational updates, and strategic documents.
Lead and mentor the comms team, supporting skill development and wellness.

Administration, Budgeting, Metrics \& Reporting

Manage comms-related budgets and metrics.
Lead ROI analysis, process documentation, and efficiency improvements.
Develop reports for stakeholder groups with meaningful analysis and recommendations.

Qualifications

Expertise \& Knowledge

8 years of experience in communications, public relations, or a related field, with at least 2 years in a senior leadership role.
Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field.
Deep understanding of strategic communications across external (media, social media, PR, influencer) and internal (staff engagement, executive messaging) channels.
Proven experience with media relations, crisis communications, and editorial governance.
Strong awareness of youth mental health issues and a commitment to equity, diversity, and inclusion.
Exceptional writing, editing, and content development skills tailored for multiple audiences.
Strong leadership in team mentorship, cross-functional collaboration, and stakeholder engagement.
Skilled in project and budget management, with the ability to juggle multiple high-impact initiatives.
Strategic thinker with sound judgment, executive-level poise, and the ability to navigate complexity.
Data-informed mindset, able to set KPIs and measure communications impact.
Trusted advisor to senior leaders, capable of offering clear counsel and leading high-stakes communications.

Don't meet every qualification listed? We encourage applicants from diverse backgrounds and experiences to apply, as we value a wide range of perspectives and are committed to equity and inclusion.

The application process

To apply for this opportunity, click the "Apply" button on this page and follow the on-screen instructions.

About KHP, Canada's Unlock The Hope Youth Charity

KHP is Canada's first and only free, multilingual, and confidential e-mental health service supporting youth coast-to-coast. Since 1989, KHP has been empowering young people to feel heard and supported through innovative digital solutions. Learn more at KidsHelpPhone.ca.

Inclusion, Diversity, Equity and Accessibility (IDEA)

We are dedicated to fostering a workplace that celebrates diversity and promotes equity. We strive to reflect the communities we serve and embrace differences in race, ethnicity, gender identity, sexual orientation, and ability.

Accommodations

KHP welcomes applications from people with disabilities. Reasonable accommodations are available upon request during the application and hiring process.

Compensation And Benefits

Salaries are based on experience, qualifications, and market considerations. Benefits may include:

Hybrid work model
Comprehensive Employee Benefits Program
Emergency Travel Assistance
CAAT Pension Plan
Wellness programs
Recognition awards
Employee and Family Assistance Program (EFAP)

Kids Help Phone

About Us

Latest Jobs

Exec. Director, Strategic Storytelling & Comm