Company Overview

LUS Brands ("Love Ur Self") is a Toronto-based DTC (direct-to-consumer) hair care brand that's backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors.

Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews. Our mission is as simple as the products we create: to encourage people to genuinely love and accept themselves so that their unique beauty can shine through.

At LUS, success starts with the right mindset. We're committed to bringing on individuals who see possibilities instead of limitations. We're looking for team members who embrace growth, take ownership of their results, and view challenges as opportunities.

We value resilience, self-motivation, and the determination to turn a "no" into a "not yet." You bring energy, lead with a growth mindset, trust in your ability to create opportunities and take action to achieve your goals. If you're passionate about growth, eager to learn, and driven to overcome challenges, we want to hear from you!

To learn more about us, visit

About the Role

We're hiring a Multimedia Content Creator to join our in-house creative team. This hands-on role is perfect for a multitalented creator who can shoot, edit, and produce photo and video content while also helping brainstorm and execute scroll-stopping ideas across all channels.

You will report to and work closely with our Creative Director to support content concepts, planning, and production, but you'll fully own the shooting and editing process from start to end. This includes everything from scheduling productions, sourcing props, operating the camera, to being a wizard in the editing suite.

You must be comfortable creating a wide variety of content styles, from lo-fi, handheld TikToks to polished, commercial-level spots for broadcast and digital campaigns. Whether it's a behind-the-scenes reel, a product tutorial, or a full-scale shoot, you know how to adapt your creative approach to match the medium, audience, and platform.

The ideal candidate is equally comfortable behind the camera and in the editing suite, creating both polished and lo-fi content with a keen eye for storytelling, a passion for beauty, and a deep understanding of what performs across today's content landscape.

About You

You love the beauty space and are excited about helping people feel confident in their own curls!
You are a creative thinker with a passion for visual storytelling, and you thrive on bringing ideas to life through both video and photography.
You are highly confident with a camera or iPhone in hand, whether shooting product photography, a model shoot, or capturing video content of products \& people, you know how to take charge to get the best end result.
You're a wizard in Adobe Premiere Pro \& After Effects, with advanced editing skills that can easily turn raw footage into polished, high-performing content across formats.
You take pride in your work, and everything you do is thoughtful and intentional.
You have a strong eye for detail and aesthetics, and you're just as comfortable setting up lighting and sound on set as you are adjusting colour grades and transitions in post.
You're a self-starter who brings fresh ideas, takes ownership of projects, and can project manage small productions.
You're agile and adaptable, able to switch from scrappy TikTok-style content creation to high-end, studio-quality shoots - you'll do whatever it takes to get the right shot.
You're a collaborative team player who thrives in a creative, fast-paced environment, helping others when needed.
You stay up to date on content trends and are always looking for new ways to elevate brand storytelling
You're organized and dependable, able to manage multiple projects, meet tight deadlines, and help manage creative file storage.

Responsibilities:

PRODUCTION (Photo Video Shooting):

Shoot high-quality photo and video content for use across the website, organic social, paid ads, email, and product launches.
Capture both product photography (studio-style and lifestyle) and model photography that's web and campaign-ready, either in the office or on location.
Film a wide range of video formats: UGC-style TikToks, tutorials, product education, and broadcast-quality campaign content.
Direct lighting, sound, framing, and camera movement with technical precision across DSLR/mirrorless and mobile setups.
Scout and locations, source props, prep equipment, and help coordinate talent for shoots.

POST-PRODUCTION (Video Editing Retouching):

Edit short-form and long-form video content in Adobe Premiere Pro, delivering polished final assets optimized for Meta, TikTok, YouTube, Broadcast, and email.
Incorporate motion graphics, sound design, and colour correction to bring content to life.
Retouch product and model photography for web, social, and marketing assets.
Ensure all exports meet platform-specific specs (dimensions, formats, compression, etc.) and maintain organized file delivery systems.
Research and integrate AI content creation abilities to evolve workflows and creative team efficiency.

CREATIVE \& STRATEGY:

Collaborate with the Creative Director on pre-production planning, scripts, shot lists, and asset needs.
Participate in content brainstorms and pitch new visual ideas that align with brand strategy and current trends.
Help interpret campaign objectives into strong visual storytelling that connects emotionally and performs functionally.

PROJECT \& WORKFLOW MANAGEMENT:

Juggle multiple projects and timelines with organization, speed, and attention to detail.
Review feedback from stakeholders and make revisions quickly and accurately, often in live review sessions.
Maintain a clean, well-documented editing workflow and asset archive.

Qualifications:

2 years proven experience as a hybrid photo video content creator in a commercial or in-house brand setting (beauty or lifestyle a major plus).
Proficiency in filming with iPhone and DSLR/mirrorless cameras, understanding how to direct light and sound with professional equipment.
Strong technical photography skills, including studio lighting, camera settings, and photo retouching (Lightroom/Photoshop).
Expert-level proficiency in Adobe Premiere Pro, with solid knowledge of After Effects or DaVinci Resolve
Experience editing video for branded campaigns (organic social, paid social, broadcast)
A strong portfolio demonstrating a mix of polished and social-first content across both photo and video.
Deep understanding of digital content formats, codecs, resolutions, and aspect ratios across platforms (Meta, YouTube, TikTok, email, etc.).
Ability to manage smaller shoots independently from pre-production through final delivery.
Excellent communication, time management, and organization skills.
Detail-oriented approach to ensure accuracy and consistency in edited videos.
Bachelor's degree in Film Studies, Multimedia Arts, Communications, or a related field (preferred).
Bonus: Comfortable on camera for behind-the-scenes or community content.

Please include a link to your portfolio or relevant work samples in your application or LinkedIn profile.

Why Join LUS Brands?

Comprehensive Benefits:Receive medical and dental coverage and life insurance to ensure your health and peace of mind. We also provide an Employee Assistance Program for additional support.
Future Planning:Take advantage of RRSP-matching retirement benefits to help secure your financial future.
Time Off: Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays.
Wellness Support:Receive an annual wellness allowance to prioritize your health and well-being.
Exclusive Perks: Enjoy generous discounts on LUS Brands products for you, your family, and your friends.

LUS Brands

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Multimedia Content Creator