Tasks

Create original, high-quality content that aligns with NorthScale's brand identity, values, and creative direction.
Collaborate with the strategy team to understand campaign goals, messaging angles, and brand positioning.
Design static and video assets for Instagram, LinkedIn, and other relevant platforms using brand-approved frameworks.
Ensure consistency in tone, aesthetic, and messaging across all content formats.
Participate in weekly creative briefings to align on messaging direction and upcoming initiatives.
Translate business strategy into visual storytelling that enhances brand authority and audience resonance.
Adapt content according to specific audience segments and the nuances of each platform's culture.
Collaborate with the brand director to iterate and evolve the visual language as the company grows.
Stay updated on industry design trends, social media shifts, and visual best practices to keep content fresh and engaging.
Ensure all assets are properly named, formatted, and delivered for seamless integration by the distribution team.
Organize and manage content libraries to keep creative resources accessible and categorized.
Work with external creatives or contractors when needed to scale design efforts while maintaining visual integrity.

Requirements

3--5 years of experience in social media content creation (preferably for premium/B2B brands)
Strong portfolio of branded, high-performing content
Solid grasp of branding, audience psychology, and platform trends
Proficient in design/video tools (Adobe Suite, Canva, CapCut, etc.)
Skilled in Instagram, LinkedIn, and TikTok content formats
Sharp eye for layout, typography, and visual consistency
Able to follow and elevate brand guidelines
Comfortable turning briefs into polished visual content
Organized with file delivery and content systems (Notion, Drive, etc.)
Strong written English for copy alignment and context
Self-driven with excellent attention to detail
Bonus: Experience with content pillars and creative direction

Benefits

Join a driven, ambitious, and dynamic team on a mission to redefine our industry
Competitive compensation package
Open communication and flat hierarchies for a collaborative work environment
Enjoy the flexibility of 100% remote work

NorthScale

NorthScale

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