Park \& Fifth is looking for a social obsessed, fashion loving content creator to join their Marketing team.

Responsibilities:

Develop and implement a comprehensive social content strategy to achieve Park \& Fifth's marketing objectives.
Consistently be on top of social trends and creators and leverage them to create highly engaging content for our brand.
Be one of the main faces of Park \& Fifth on social.
Lead all platform engagement with our Park \& Fifth followers and other creators.
Develop social strategies to generate sales and drive product sell-through through organic content.
Create social content to drive buzz around new launches and restocks to heighten demand and encourage sell-outs while driving traffic to the website and increasing conversion rates.
Continuously monitor social trends, competitor activity, and industry developments to ensure we're always ahead of the curve.
Experiment with new content formats, features, and creative approaches to propel the Park \& Fifth brand in social.
Continuously ideate and implement new ways to utilize Instagram and TikTok features and trends to enhance our brand presence.
Lead all social results reporting and use data to inform upcoming strategies and decisions.
Lead the conceptualisation and execution of content from a variety of content pillars on Instagram and TikTok, including:
Develop and execute high value Instagram and TikTok content to bring our brand personality to life in an engaging and premium way while growing our followers.
Plan, film and produce creative content to achieve follower target, engagement rate and revenue targets.
Find and partner with platform-specific creators to drive follower growth and engagement rate.
Film a variety of content formats, including behind-the-scenes, social led concepts, interviews, tutorials, partnerships etc.
Create content on campaigns, new products, collections and other initiatives in creative ways native to each platform.

What you'll need:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
Minimum of 3 years of experience in social media content creation.
Must have a warm, confident and witty personality to be the face of Park \& Fifth Social.
Excessive use of social platforms, specifically TikTok -- if there's a trend, you know about it.
An extremely strong understanding of Instagram and TikTok nuances and humour that can be leveraged in content and community management.
Deep understanding of Instagram and TikTok reactive trends, algorithms, and best practices.
An extremely strong understanding of Instagram and TikTok specific creators that can be partnered with for brand growth.
An online portfolio showcasing a proven track record of creating high-quality, engaging content. Please include your Instagram and TikTok handle in your application.
A strong sense of personal style and a love of fashion.
Strong understanding of styling for different customer mindsets and personas through social content.
Strong video production and editing skills, with proficiency in video editing software (cap-cut, TikTok native, Adobe suite).
A strong attention to detail and creative eye for visually appealing content that is on brand for Park \& Fifth.
Ambitious and creative mindset with an obsession for social media and fashion.
Excellent communication and interpersonal skills, with the ability to build strong relationships within the company and with social partners and creators.
Strong analytical skills with the ability to interpret data, report on success and learnings and make data-driven decisions.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Has a creative mindset with the ability to generate innovative ideas and solutions.
Genuine love for Park \& Fifth and aligns with our brand values.

What you'll receive:

Salary Range: $70,000 to $85,000 depending on experience
Performance bonus
Paid vacation
Health and dental benefits
Hybrid work options

Location:

Must be located in Vancouver, BC

Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Marketing, Public Relations, and Writing/Editing

Industries:

Retail

Park & Fifth

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