Overview

Experience

Responsibilities

Evaluate communication strategies and programs
Oversee the preparation of public written material
Prepare written material such as reports, briefs, website content
Supervise professional and support staff and students
Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
Conduct comparative research on marketing strategies for industrial and commercial products
Advise clients on advertising or sales promotion strategies
Co-ordinate special publicity events and promotions
Conduct public opinion and attitude surveys
Gather, research and prepare communications material
Conduct analytical marketing studies
Design market research questionnaires
Develop portfolio of marketing materials
Design, conduct and analyze quantitative and qualitative research projects
Conduct online marketing, E-commerce and Website promotions
Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
Develop marketing strategies
Maintain and manage digital database
Write and edit press releases, newsletter and communications materials
Client focus
Efficient interpersonal skills
Excellent oral communication
Excellent written communication
Flexibility
Initiative
Judgement
Organized
Team player
Accurate
Dependability
Reliability
Integrity
Quick learner
Due diligence

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