Director, Marketing \& Communications

Background in consulting services and/or healthcare is a strong asset

Remote position with periodic attendance at the Mississauga, ON head office

About Salus Global

Salus Global Corporation is dedicated to improving patient safety and quality of care across Canada. We are a specialty consulting and implementation firm that partners with hospital-based interprofessional healthcare teams to bring relevant, evidence-based, locally applied solutions to the challenges they face. Through solutions like our flagship moreOB Program, Salus Global has worked with obstetrical teams in over 300 hospitals and 16,000 participants over the past 18 years. Results include reductions in adverse events, reductions in costs, and improved teamwork and communications.

Position Overview: We are seeking a strategic, creative and analytical Director of Marketing and Communications to lead our marketing efforts, raise our profile and enhance our brand presence. This position requires experience in brand positioning, strategic communications, website optimization and effective use of social media. The Director, Marketing and Communications is pivotal in driving our vision to fuel the best team-based obstetrical and perinatal care in Canada. The ideal candidate will have a strong background in marketing and communications (ideally in the consulting and/or healthcare sectors), exceptional writing and communication skills, a collaborative work style and a strategic mindset.

Key Responsibilities:

Marketing

Develop and implement comprehensive marketing strategies to enhance brand awareness, promote our services and build our external presence and deepen client loyalty.
Develop a compelling value proposition that profiles the value we bring and distinguishes us from competing organizations
Oversee the review and revision of our brand strategy, working closely with a branding partner
Create engaging, relevant content for relevant stakeholders using various channels, including digital, print, and social media. Grow our social media presence. Examples include creating insight papers, articles, webinars, case studies / client success stories, designing and producing webinars, and preparing marketing materials to support business development efforts.
Partner with Partner Development to leverage branded content to generate, and nurture leads and prospects
Conduct market research to evaluate the effectiveness of marketing and communications strategies and campaigns
Evolve and maintain current information on our corporate website
Collaborate with Salus' internal team to develop tools and templates to work with clients, support partner development, and ensure consistent messaging and branding.
Monitor and analyze market trends, competitor activities, and customer feedback to inform strategic decisions.
Facilitate development of strategies and tactical plans and represent the company at industry events, conferences, and meetings as needed.
Ensure all communications and marketing assets align with brand guidelines
Manage the marketing budget and ensure effective allocation of resources.
Build and maintain relationships with key stakeholders, including clients, partners, and media.

Communications

Develop and execute internal and external communications plans and messaging to support organizational goals
Coordinate public relations activities
Coordinate and support the delivery of various internal communications activities to support timely knowledge sharing, collaboration, culture development initiatives and employee engagement - e.g., company-wide meetings, announcements, written updates, intranet management and content development
Provide support to the Executive Team

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum of 7-10 years of experience in marketing and communications, with at least 3 years in a senior / managerial role.
Proven experience in the consulting services and/or healthcare industry, ideally with a focus on patient safety and quality of care.
Strong understanding of digital marketing, social media, and content creation.
Excellent written and verbal communication skills.
Ability to think strategically and execute effectively.
Strong leadership and team management skills.
Ability to work independently and remotely, with occasional travel to the head office in Mississauga, ON.

What We Offer:

Competitive salary and benefits package.
Flexible remote work environment.
Opportunities for professional growth and development.
A collaborative and supportive team culture.
The chance to make a meaningful impact on patient safety and quality of care in Canada.

How to Apply: Interested candidates are invited to submit their resume and cover letter to with the subject line "Director, Marketing and Communications Application."

Salus Global welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Thank you for your interest in joining Salus Global. Applicants selected for an interview will be contacted directly.

Salus Global

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Director, Marketing and Communications