Location: Remote (Eastern time zone preferred)

Position Type: Part-Time or Full-Time

Reports To: Creative Director

About Shop Innovator

We’re a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands. Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio equipment. We help them transform underperforming online stores into polished, high-converting brand experiences that build trust and increase revenue.

Our mission is simple: turn browsers into customers.

Who We’re Looking For

We’re hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. You're not just a writer—you’re a digital sales architect. You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust, clarify value, and guide people to purchase.

This is not a junior copywriting role churning out generic SEO blogs. You’ll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients’ sales and marketing goals.

Responsibilities

Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages.
Collaborate with our email marketers to develop content that can be used in campaigns & flows.
Collaborate on quarterly promotion plans and content calendars across multiple client accounts.
Interview business owners and customers to craft authentic customer stories and testimonials
Optimize existing content for clarity, hierarchy, and engagement (not just keywords)
Ensure brand voice consistency across all assets.
Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury/premium brands

What You Bring

3+ years of e-commerce copywriting experience, preferably in home, garden, or luxury consumer categories
Proven success writing for high-AOV or considered-purchase products ($500+)
Deep understanding of the Shopify platform and customer buying behavior
Experience writing for multiple stages of the customer journey: awareness, consideration, conversion, and retention
Ability to balance brand personality with conversion goals
Comfort working with project management tools like ClickUp
Self-directed, reliable, curious, and coachable
Bonus: Familiarity with Klaviyo, Hotjar, or GA4 data to inform copy decisions

This Role Is Ideal If You...

Are a strategic thinker who sees content as part of a bigger conversion system
Have an eye for online store UX, not just words
Are obsessed with clarity, trust-building, and hierarchy
Enjoy working with small, collaborative teams
Love helping good brands grow with great storytelling

What You’ll Get

Flexibility: Work from anywhere on a schedule that suits you
Meaningful projects: Work with purpose-driven premium brands
Growth: Collaborate with a team of seasoned strategists, designers, and marketers
Predictability: Join a team that plans in 90-day cycles (no chaos culture)
Creative freedom: Your insights are valued—not micromanaged

How to Apply

Send your portfolio, resume, and a short Loom video telling us why you're a perfect fit for this role to hr@shopinnovator.com.

Bonus points if you include a sample of:

A product or About Us page you wrote for an e-commerce brand

Shop Innovator

About Us

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