Company Description Job Description
Who You Are
- Strategic and creative
- Curious and agile
- Resilient
- Actively build connections with others
- Humble
What is in it for you? Position Description
- Grow profitable sales, guest counts and market share in Eastern Canada through marketing alignment with the regional business strategy
- Support development and execution of the national marketing plan
- Understands provincial nuances in Canada and able to identify opportunities and threats
- Manage the Regional Owner Operator Marketing Forum structure, process, and communication planning. Contribute the same with the National Marketing Forum
- Manage the regional agency relationship and performance
- Approve regional creative from our Agency partners
Relationship Building
- Directly manages two marketing team members
- Ability to understand the democratic environment in which we operate with our Franchise Owners
- Builds relationships, credibility and respect with all internal and external stakeholders
- Work with the NMF/RMF (elected representatives that represent geographical areas) to vote on our plans
- Ability to be an advocate to our Franchise Owners and influence and guide decisions as needed
- Ability to influence and persuade to attain buy in
- Acts in a professional and analytical manner and understands formal meeting conduct
Strategy
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Gathers (with the assistance of the research and analysis group), analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations and Franchise Owners make informed and confident decisions.
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Interprets and evaluates information related to consumer insights, sales, P\&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.
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Offers advice and counsel to ensure that company, restaurants and RMF's financial resources are used effectively.
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Stand with the Guest - Strong guest focus with the ability to provide accurate and timely responses.
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Inspire Others to Shine - Self-starter, able to work under minimal supervision, strong interpersonal skills and team player.
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Collaborate Across Boundaries - High degree of influence and credibility both internally and externally.
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Focus on Shared Purpose - Superior communication with the ability to handle difficult situations and conversations.
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Seek New Ways - Ability to monitor market trends and adapt accordingly.
Qualifications
- 5-7 years of Marketing Experience in brand
- Creative and strategic marketer - able to think outside the box and lead the team to do the same
- Exceptional people leadership, professional ethical standards
- Strong financial acumen and analytical mindset
- Strong presentation delivery skills; with the ability to present to large groups
- Previous experience managing a team or having direct reports
- Experience managing large marketing budgets
- Multi-unit experience within a retail Franchise network, considered a nice to have
- An undergraduate degree with a business, commerce or marketing focus
- Advertising Certificate or Program would be considered a nice to have
- Ability to travel up to 20% within Canada
Additional Information
McDonald's
