Position Summary
We are seeking a creative professional to lead our social media, influencer and PR strategies. This role includes creating engaging content, managing influencer partnerships and building media relationships to amplify our brand and drive impactful campaigns.
About You
You're a social media expert with a pulse on what's next. As our Social Media \& Influencer Specialist, you'll shape our digital presence, build brand awareness, and foster a community that's as engaged as it is inspired. From crafting scroll-stopping content to analyzing performance metrics, you know how to turn strategy into impact.
You bring a sharp creative eye, a data-driven mindset, and a passion for storytelling. You know how to identify and cultivate meaningful relationships with influencers and brand ambassadors, ensuring partnerships feel authentic and drive real impact.
If you thrive in both a creative and strategic environment and are ready to elevate our brand's social presence, we'd love to meet you.
Key Responsibilities
Content Creation \& Community Engagement
- Develop and manage content calendars for platforms including Instagram, TikTok, and LinkedIn.
- Plan and produce engaging social media content (video \& photo) for both organic and paid campaigns.
- Create detailed briefs for copywriting and graphic design as needed.
- Foster and grow brand communities through active engagement and meaningful interactions.
- Track and analyze performance metrics, refining strategies to enhance results.
- Engage social listening to monitor brand reputation and opportunities for engagement.
- Stay informed on social media trends, incorporating them into campaigns when relevant.
Influencer Management
- Identify and build relationships with influencers, creators, and brand ambassadors to expand reach and visibility.
- Establish clear content guidelines for influencers to ensure alignment with brand messaging and values.
- Manage the product gifting budget and monthly influencer revenue targets, tracking and reporting on the success of campaigns.
- Negotiate contracts and partnerships to maximize campaign effectiveness.
- Oversee influencer-generated content to maintain quality and brand consistency.
- Stay ahead of influencer marketing trends and implement best practices.
Public Relations (PR)
- Build and maintain strong relationships with media outlets, celebrity stylists, journalists, and key industry contacts.
- Act as a liaison between external PR representatives and the brand.
- Source new opportunities for brand collaborations, working with marketing team to execute launches.
- Monitor PR campaign performance and media coverage, providing regular reports with insights and recommendations for improvement.
- Develop, organize, and execute strategic influencer events to enhance brand awareness and engagement.
Role Qualifications:
- 3 years of experience in social media strategy.
- Experience in influencer marketing and public relations.
- Ability to create, film, and produce engaging content tailored for social media platforms, including short-form videos and dynamic visual assets.
- Excellent research, writing, and editing abilities, combined with a professional approach to client interactions and relationship management with influencers and content creators.
- Willingness to contribute actively, take initiative, and occasionally lead meetings and presentations.
- Highly reliable, detail-oriented, and focused, with strong organizational skills.
- Proven ability to prioritize and manage multiple ongoing projects efficiently.
How to Apply
Please submit your resume to this posting along with a portfolio or an example of social media content you have created in the past.
About Dean Davidson
Dean Davidson is an internationally renowned Canadian jewelry designer who was honoured as the Canadian Arts \& Fashion Awards 2019 Accessory Designer of the Year. We are a fast growing direct-to-consumer business, based in downtown Toronto, Canada, that can also be found in over 300 luxury boutiques and department stores across the globe.
We make high quality jewelry that become an instant classic and will stand the test of time. Our designs have recently been worn by Oprah, Jennifer Lopez, Meghan Markle and many more.
There are a lot of exciting things happening in our studio and we're growing quickly. Working alongside the rest of the Dean Davidson Design team we are looking for someone who is a team player and has a passion for the fashion industry!
