Position: Events Coordinator
Reports to: Events and Activations Manager
Location: Toronto, ON
Industry: Food \& Beverage
Employment Type: Full Time
About Ace Beverage Group (ABG):
Ace Beverage Group is the beverage alcohol company of the future. We cater to millennial and Gen Z consumers with better-for-you products, innovation and a desire to connect with our local community. We are a Canadian beverage alcohol company behind brands including Cottage Springs, Casa del Rey, Nude Beverages, Ace Hill, Cabana Coast, Liberty Village, and Good Vines. ABG is certified as a "Great Place to Work" in Canada and has ranked in the Best Workplaces in Canada for 3 years in a row. ABG is a subsidiary of Corby Spirit and Wine, an affiliate of Pernod Ricard.
Job Description:
Ace Beverage Group is looking for an Events Coordinator in Ontario! The Events Coordinator plays a pivotal role in Ace Beverage Group's experiential marketing (XM) strategy by supporting the planning and execution of events, sampling programs, and brand experiences for ABG's portfolio of brands in Ontario. The Event Coordinator reports to the Events and Activations Manager and is a key member of the marketing team.
Job Responsibilities
- Help shape ABG's XM strategy by identifying new opportunities and collaborating with the Events and Activations Manager to develop innovative ideas, enhancing future brand activations and events.
- Drive the launch of ABG's innovation portfolio through creative sampling and activation strategies, targeting key sampling objectives and amplifying liquid-to-lips engagement.
- Assist the Events and Activations Manager in seamlessly executing internal and external events by managing day-to-day operations and logistics.
- Independently oversee and manage local and private events, ensuring their success.
- Recruit, lead, and guide a dedicated seasonal sampling team, providing support during setup, execution, and teardown of various events, including festivals, concerts, national sporting events, on-premise promotional events, event sponsorships, etc.
- Collaborate cross-functionally with the marketing team, as well as external XM agencies and production partners, to facilitate and support a range of initiatives.
- Organize printing of assets, load-ins and load-outs, product orders, and delivery of assets.
- Recruit, lead, and guide a dedicated seasonal team of brand activation managers (BAMs), working closely with brand teams to ensure optimal positioning of brands on social media and near-campus events
- Leading point of contact for all Tier 2 and 3 events in Ontario, with support from the Events and Activations Manager.
Job Competencies
- Bachelor's Degree in Business, Commerce, Marketing, Event Management, Communications, or other related degree
- At least 1 year of experience with XM/Events
- G driver's license with clean driver's abstract
- Previous experience in CPG, beverage alcohol and/or other regulated industries is an asset
Qualifications
- You are willing to work a flexible working schedule which may include weekends, holidays, evenings with light travel
- You have a passion for the beverage industry - especially RTD/Beer/Spirits
- You don't shy away from a challenge and you find creative solutions to solve problems
- You are an excellent communicator, both internally and with external stakeholders
- You have superior time management skills, coupled with the ability to organize and prioritize tasks
- You have a strong work ethic and you love to HUSTLE!!!
Perks
- Comprehensive Extended Health and Dental Benefits
- Employee Health and Wellness Spending Account (eligible expenses include gym memberships, sports equipment, learning and development, daycare, etc.)
- Product allowance
- 3 weeks vacation
- Corporate discounts and giveaways with partners
- Company phone and enrolment into company phone plan, all paid for by the company, or phone allowance
- Amazing team and innovation-driven company! All ABG employees participate in quarterly innovation days to pitch new product ideas and have a say in product development
Our Team Culture
At Ace Beverage Group, our team is filled with people who:
- Lead by example: All of our people take ownership in their tasks, act with integrity, and treat everyone with respect.
- Fearlessly innovate: No one does innovation quite like us! We are constantly brainstorming ways to improve our product/processes. Everyone is invited to participate in innovation and decision making. All ideas are welcome!
- Get stuff done!: Things can move pretty fast at ABG, and we need people who are adaptable, proactive, and deliver!
Curious about what it's like to work at Ace Beverage Group? Check out our award-winning culture in a one minute video here!
We thank all applicants interested in this role, but will only reach out to those selected for an interview.
Not checking every box? Please apply anyway. Ace Beverage Group is an equal opportunity employer and we are committed to the promotion of an inclusive and diverse workplace environment. This commitment includes the provision of accommodations/accessibility practices for individuals with disabilities during the hiring process and employment. We invite you to inform us should you have any accommodation or accessibility needs.
