POSITION SCOPE:This role will establish and execute the overall communication strategy of the Anatolia brand and its portfolio on a global scale. The Brand Manager -- Communications is a future thinker who sees opportunity and turns it into reality, while ensuring alignment with corporate goals and objectives. This individual is savvy in public relations, digital media, media and influencer outreach, social media community management, event management and leading philanthropic initiatives.
Together with cross functional teams and external vendors, the Brand Manager -- Communications will elevate the Anatolia brand to the next level for accelerated business growth. KEY ACCOUNTABILITIES:Communications Strategy + ExecutionLead the strategy, development, and execution of all communications, including: content creation, press releases and events; media and influencer outreach; social media content development; community management; newsletters; and product educationSupport the brand building initiative of Anatolia to become a well-recognized, trusted, and desired brand in the industry. Identifies and establishes relationships with key media, influencers, and opinion leaders within the industry.
Develop and execute digital marketing campaigns across channels such as SEO, SEM, email, social media, and display advertising to drive brand awareness, engagement, and lead generation. Supports and delivers social media content/engagements that successfully recruits and builds a new audience to deliver against key business goals and KPI'sBuilds a strong brand presence on social channels and influencer networks.Showcases influencer content and key campaigns on corporate website, digital (including local or global social) channels. Champions the execution of strategic corporate philanthropic and relevant community sponsorship activities.
Partner closely with Marketing to build a brand that brings together all aspects of vision and design into one cohesive message. Understands how to create engaging stories and a hook for media that will generate interest and discussion about the brand. A high level of creativity balancing business, deliverables, and processes/operations.
Develop and maintain a preferred vendor list for outsourced projects. Performs other duties as assigned. Relationship Management:Fosters strong relationships internally with cross functional partners, as well as external agency partners and vendors.
Participates in regular meetings as required, participates in various interdepartmental meetings to resolve issues and improve efficiencies as required. Effectively leads external agencies, providing clear direction. This position also includes:Demonstrated experience and ability working with moderately complex information as related to analysis using logical, evaluative, or professional approaches to define problems and develop effective solutions.
Ability to self-direct and use good judgement to develop and interpret organizational goals and guidelines. Demonstrated accountability for quality, compliance with standards, appropriateness, and conformity to organizational policy while receiving general direction regarding work responsibilities, discretion and judgement. Ability to think big picture with a demonstrated understanding that actions, decisions and approvals have wide ranging influence on the organization's employees and operations.
Capability working with direct customers, internal and external, discovering and comprehending their needs and providing efficient and effective support. IDEAL QUALIFICATIONS:Post-secondary degree in Communications, Marketing, or related field.3-5 years of progressive experience in a Marketing, Public Relations/Communications-specific role, agency experience an asset. Expertise utilizing communication tools, including Meltwater, Cision, Hootsuite, MailChimp.
Extensive experience developing press releases, hosting press events, media and influencer outreach and community management. Proven ability to communicate effectively both verbally and written. Proven multi tasker, with a self-motivated sense of urgency and efficient approach to executing flawlessly.
Demonstrated accountability, integrity, flexibility, adaptability, and an entrepreneurial spirit.
