Marketing Specialist

Marsh McLennan • Toronto, Ontario, Canada • 11h ago

Description:

Develop campaigns, programs, and content to drive brand awareness, digital engagement, and lead generation. Campaigns are designed based on set objectives and are measured against specific marketing goals.
Identify and develop differentiated value propositions for various Mercer services, collaborating with business leaders/experts. Create digital content and ensure messaging is accurate, consistent, and compelling for both internal and external audiences.
Coordinate with local and global marketing team members to determine scope, requirements, and product content marketing plans, ensuring integration with other projects and plans. Projects may include new product launches.
Execute marketing strategies through a Center of Excellence (COE) model, ensuring best practices, and consistency across all initiatives.
Develop and lead project plans for campaigns that may include digital content (organic and paid), email marketing and customer centric content such as collateral, whitepapers, blogs, articles, and PR.
Track marketing metrics using dashboards and analytic tools. Analyze marketing tactics and activities against goals and seek improvements based on findings.
Monitor and analyze marketplace trends, client needs, and competitive offerings, and collaborate with digital specialist to develop SEO key word research.
Establish good working relationships with marketing, technical, and business colleagues utilizing strong communication and influencing skills.
Take on special projects on behalf of the entire marketing team and the CMO that complements the overall marketing team goals and needs.

What you need to have:

Proven experience in B2B digital marketing, specifically in investment and retirement services, is essential. Candidates should have a strong focus on executing and implementing marketing campaigns, along with a comprehensive understanding of investment markets, solutions, segments, and compliance.
1-2 years of experience with an undergraduate degree in marketing, finance, or a related field
OR 3 years of relevant experience without a degree
Familiar and knowledgeable of asset management and investment manager
Proven project management skills, especially in cross-functional environments
Strong client-centric focus with demonstrated experience in client communications; excellent verbal and written communication skills
Ability to translate complex features into clear benefits, with strong negotiation and influencing skills
Self-starter with the ability to prioritize tasks and work independently with minimal guidance
Strong analytical skills and strategic thinking capabilities
Professional demeanor with the ability to interact effectively with individuals at all levels
Familiarity with AI tools and technologies, with a keen interest in leveraging AI to enhance marketing strategies and tool development

What makes you stand out?

Experience with project management tools (e.g., WRIKE) or the ability to quickly adapt to new technologies
Independent thinker and proactive implementer who can navigate a complex and dynamic work environment
Quick learner with the ability to multi-task and pivot effectively in a matrix organization
Experience in writing marketing content tailored to financial services
Bilingual in French, both written and spoken

Why join our team:

We help you be your best through professional development opportunities, interesting work and supportive leaders.
We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan

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