Offline Channel Business Development Manager
ABOUT SHEIN
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on demand production methodology, for a smarter, future-ready industry. Founded in 2012, SHEIN has more than 16,000 employees operating from offices around the world, and continues to expand operations globally. Join SHEIN and be the future!
Job Location: Toronto, Canada
ABOUT THE ROLE
SHEIN never stops making the beauty accessible to all, and now we are taking one of the successful SHEIN brands - SHEGLAM to more countries and areas. As the new Offline Channel Business Development Manager, YOU will join us and drive this 0-1 journey.
Responsibilities
- Achieve sales and marketing objectives with effective management of all applicable aspects towards portfolio strategy, ATL/BTL calendar, A\&P investment, accounting, operational process and distributor's \& account's relationship.
- Lead business development plan (bdp) with distributor \& accounts based on the strategy for growth in assigned territories, to include new distribution, promotional events, dollar and unit growth for volume.
- Lead and coordinate efforts with Key Acccount/Retail Management, Trade Marketing and Brand Management to ensure bdp's are implemented while actively work with Business Analyst/coordinator for accurate data and measurement.
- Manage distributor efforts to ensure initiatives respond to brand guidelines and trade marketing strategy.
- Lead innovation plan presentation with 6 months in advance, including clear strategic direction of the execution at the point of sale and targeted portfolio sales weight.
- Lead coordinated trade visits to evaluate sales and marketing fundamentals (portfolio, price, distribution, exhibitions, promotions, and planograms integrity).
- Develop and maintain high visibility and influence with key decision makers to advance business opportunities within the assigned region, distributors and accounts.
- Manage distributor's \& account's inventory; and get involved in the analysis process to ensure correct mix, healthy stock and support with operational and supply process.
- Manage efficient accounting processes to recognize A\&P investments, Pricing Discrepancies, Return Allowances, Damage Products and any other action that may apply.
- Monitor distributors' contract compliance as per company's policies.
- Perform any other job-related duties as required or that may arise in the future such as the effectiveness in key assigned projects.
Qualifications
- Education: Bachelor's Degree in Marketing, Business Administration or related disciplines.
- Years of Experience: At least three(3) to five(5) years of experience in sales management related position or distributor focused on trade marketing. Experience working in Canada market and/or in the consumer goods or beauty Industry is preferred.
- Language: Business level English and Mandarin
Required Skills
- In-depth knowledge of products/category.
- Research and market data analysis.
- Knowledge of competitors, markets trends and consumers.
- Financial knowledge (P\&L, S21, Cost of Goods, sales forecasts).
- Integrity and Trust: Demonstrates the ability to speak the truth in an appropriate and constructive manner.
- Action Oriented: Enjoys working in a high paced work environment.
- Customer Service: Makes effort in meeting expectation and satisfying the needs of both internal and external customers.
- Strong interpersonal skills.
- Excellent communication skills (Written and verbal)
- Technical Skills: Proficient in Microsoft Office programs including Excel, Analyzer and business applications.
At Shein, we believe that diversity is the force that drives innovation. We are committed to creating an environment where all voices are heard, valued and respected. All our vacancies are inclusive for people with disabilities, women, black people, LGBTQIAPN community and all types of diversity.
