Product Marketing Manager

Nestlé • Montreal, Quebec, Canada • 18h ago

A little bit about us

What to Expect:

Define strategic orientations for both coffee \& accessory portfolios.
Support the Category Manager in defining the Coffee \& Accessory Roadmap.
Collaborate with external partners and collaborators to lead local product development for accessories.
Lead the forecasting of product launches, ensuring forecast accuracy.
Conduct in depth consumer \& market analysis to identify strong and actionable insights.
Drive strategic framework of global campaigns and support the Product Specialist in coordinating the 360 local launch.
Own the development of local campaigns from idea generation to market execution with the potential for rollout to other markets
Collaborate with the Product Specialist to define needs \& execution pillars, including local content's shooting \& storytelling for local coffee campaigns
Initiate and lead strategic local partnerships in the development of the Accessory portfolio.
Ensure go-to-market activities are implemented in a timely manner and maintain omni-channel alignment on all marketing activities.
Establish measurement criteria and important metrics to assess outcomes and steer strategic directions
Define annual budget
Ensure budget accuracy \& monthly follow-ups

People management

People management of 2 strong collaborators
Mentor and develop a strong team to deliver superior performance and results

Role Requirements

Innovative thinking to address business challenges and incorporate creative approaches into marketing strategies.
Bilingualism in English and French is required for this position. The role involves frequent and complex collaboration with collaborators across the Canadian market and/or internationally. These interactions necessitate a high level of proficiency in English to effectively perform the tasks associated with the job.
7+ years experience in both marketing strategy, product strategies \& management, in premium or luxury consumer goods
Strong mastery of product development \& management.
Strong interpersonal \& communication skills (influence, mentoring \& collaboration)

Preferred Skills

Understanding of the Food \& Beverage market
Strong critical thinking and execution skills
Adaptability \& ability to adjust strategies based on market conditions in a fast paced environment
Trend spotting and foresight to develop forward-thinking campaigns and market specific innovations

Benefits

Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

What you need to know

A little bit about us

What to Expect:

Define strategic orientations for both coffee \& accessory portfolios.
Support the Category Manager in defining the Coffee \& Accessory Roadmap.
Collaborate with external partners and collaborators to lead local product development for accessories.
Lead the forecasting of product launches, ensuring forecast accuracy.
Conduct in depth consumer \& market analysis to identify strong and actionable insights.
Drive strategic framework of global campaigns and support the Product Specialist in coordinating the 360 local launch.
Own the development of local campaigns from idea generation to market execution with the potential for rollout to other markets
Collaborate with the Product Specialist to define needs \& execution pillars, including local content's shooting \& storytelling for local coffee campaigns
Initiate and lead strategic local partnerships in the development of the Accessory portfolio.
Ensure go-to-market activities are implemented in a timely manner and maintain omni-channel alignment on all marketing activities.
Establish measurement criteria and important metrics to assess outcomes and steer strategic directions
Define annual budget
Ensure budget accuracy \& monthly follow-ups

People management

People management of 2 strong collaborators
Mentor and develop a strong team to deliver superior performance and results

Role Requirements

Innovative thinking to address business challenges and incorporate creative approaches into marketing strategies.
Bilingualism in English and French is required for this position. The role involves frequent and complex collaboration with collaborators across the Canadian market and/or internationally. These interactions necessitate a high level of proficiency in English to effectively perform the tasks associated with the job.
7+ years experience in both marketing strategy, product strategies \& management, in premium or luxury consumer goods
Strong mastery of product development \& management.
Strong interpersonal \& communication skills (influence, mentoring \& collaboration)

Preferred Skills

Understanding of the Food \& Beverage market
Strong critical thinking and execution skills
Adaptability \& ability to adjust strategies based on market conditions in a fast paced environment
Trend spotting and foresight to develop forward-thinking campaigns and market specific innovations

Benefits

Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

What you need to know

Nestlé

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