SEO Analyst

Home Depot • Toronto, Ontario, Canada • 23h ago

Position Overview: Key Responsibilities:

Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
Implement link building strategy and campaigns for homedepot.ca
Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
Communicate to team and management on project development, timelines, and results

Competencies:

Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns

Skills:

Strong analytical and interpersonal skills
Organizational skills
Problem-solving and critical thinking skills
Data Analysis
Project management
Reports to Senior Manager of SEO

Travel Requirements:

Limited
Travel to Toronto Store Support Location when needed

Physical Requirements:

Extended Sitting
Repetitive Tasks
Remote
Travel to store locations as needed.

Working Conditions:

Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

University/College degree in a related area of study, or equivalent experience.
2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
None

Certifications:

None
Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)
Experience working with Content Management System (CMS) and building/administering content in CMS environments
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Bilingual (English/French) will be considered an asset.

Home Depot

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