Drive Cardholder Engagement and Usage GrowthJoin our client's Canadian Banking Marketing team and spearhead campaigns and strategies designed to maximize cardholder engagement and drive increased card usage. You'll be responsible for developing and executing targeted marketing programs that resonate with cardholders and achieve key business objectives. This is a 12-month contract which requires the talent to work onsite at our client's office in downtown Toronto.
Responsibilities:Develop and implement cardholder engagement campaigns across various channels. Create and execute strategies to increase card usage and drive revenue. Analyze campaign performance and optimize based on data-driven insights.
Collaborate with cross-functional teams to ensure seamless campaign execution. Manage and optimize marketing budgets. Stay up-to-date on industry trends and best practices.
Qualifications:4 - 6 years of marketing experience, with a focus on cardholder engagement or related areas. Experience working at a Canadian Bank is ideal for this roleProven track record of driving measurable results. Strong understanding of marketing analytics and reporting.
Excellent communication and collaboration skills. Experience with Agile methodologies is a plus. Hybrid Toronto based role.
