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Director of Sales, Canada \& Trade Marketing
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Full Job Description
Client Organization: Sodalis Group
Position Title:Director of Sales, Canada \& Trade Marketing
Reportsto: Senior Vice President, Sales
Location: GreaterToronto Area or Montreal
The Company
Sodalis Group is committed to creating well-being through the quality,research, and innovation of its brands in the worlds of Health \&Beauty, Personal \& Home Care. Guided by an innate passion for whatthey do and a deep desire for constant improvement, Sodalis has becomethe Italian leader in the Cosmetics and Nutraceuticals market. Thecompany represents a constantly expanding, multi-brand, multi-channel,dynamic, and international entrepreneurial reality.
Activefor more than 30 years and always Italian family-owned, Sodalis hasachieved solid and progressive growth thanks to its ability tointegrate and develop new businesses. The company wins millions ofconsumers every day with its extensive portfolio of highly attractiveand recognized proprietary brands, which hold strong positions inpharmacy, mass distribution, e-commerce, and perfumery. Sodalisbelieves in the immense value of growing expertise from within anddeveloping unique creations that stem from their dedication andexpertise. Sodalis works every day to build and develop brands thatrespond to the new needs of consumers and improve their daily lives,taking care of people and the planet.
In late 2024, Sodalisacquired High Ridge Brands, one of the largest independent brandedpersonal care companies in North America which represents a strategicmilestone for the organization, expanding its presence in themarketplace. The main brands include Zest, Sure, Pert, VO5, SGX NYC,Thicker Fuller Hair, Coast, and Brut. This significant expansion isseen as a transformative step for Sodalis, positioning the company forfurther growth and integration of its well-known European personalcare brands into the North American market.
TheOpportunity
Our client has initiated the search for aDirector of Sales, Canada \& Trade Marketing in fully realizing theirpotential in the marketplace.
Joining the organization offerssignificant growth opportunities. The role provides the chance to leada talented team, drive substantial growth, and make a lasting impacton the business. The new Director of Sales will bring dynamism,passion and vision to a unique opportunity to pioneer new marketchannels and introduce innovative brands to the Canadian market. TheDirector of Sales will be pivotal in shaping the future of the salesstrategy and expanding market presence. As a key brand builder in theorganization, the Director will develop and execute strategicinitiatives that drive top-line growth and enhance profitability,including overseeing day-to-day sales operations, managing keyaccounts, and pioneering white space opportunities for all of Sodalis'brands.
Sodalis fosters a collaborative and innovative workenvironment built on the principles of teamwork, creativity, andcontinuous improvement. The company values diversity and inclusion,creating a workplace where every employee feels empowered tocontribute their unique perspectives and talents. Open communication,mutual respect, and a shared commitment to excellence are encouraged,with the team passionate about making a positive impact on customersand the communities they serve
In assuming this leadership position the new Director ofSales, Canada \& Trade Marketing will need to:
- Overseeday-to-day operations of the sales function in the Canadian market,ensuring strong top-line growth without compromising profit margins
- Directly manage all accounts and trade, develop promotionalplans, and execute them effectively.
- Management of tradefunds and T\&E expenses within assigned budgets
- Prepareaccurate forecasts, risk assessments, and required reports andpresentations, according to timelines
- Work collaborativelywith the SVP, Sales to identify opportunity gaps and prepare for linereview presentations.
- Develop and gain a foothold in whitespace Canadian channels, including Convenience, Canadian Tire, andClub (COSTCO).
- Track and resolve customer service issues incoordination with appropriate parties.
ProfessionalQualifications \& Experience
- Minimum of 8-10 yearsin sales and sales management of consumer products within food or drugchannels.
- Strong understanding of the Canadian market,including go-to-market strategies.
- Knowledge of hair careand skincare categories is a strong plus.
- Proven history ofdriving growth, improving profitability, and enhancing shelfpositioning.
- Proven record of successfully introducing newbrands in the Canadian market.
- Passion for developing andexecuting sales plans that increase sales, grow profit, and minimizeexpenses.
- High degree of professionalism, energy, timemanagement skills, and creative thinking.
- Ability to thrivein a resource-thin environment.
- Bachelor's Degree inMarketing or Commerce; or equivalent work experience
- Master's Degree: an asset
- Analytical Experience: 3-5 yearsof experience working with IRI/Nielsen data
ContactInformation
Cheryl Lai, Senior Consultant
416-928-4580
About LHH Knightsbridge
LHH helps organizations simplify the complexity associated withtransforming their leadership and workforce so they can accelerateresults, with less risk
Sodalis Group
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