Purpose of Job:
The Associate Account Manager is responsible for the day-to-day management of a client's paid search initiatives. This includes developing strategy and managing the execution of search marketing campaigns based on the client's business objectives.
Key Responsibilities:
Define and manage search marketing campaigns for Fortune 1000 clients
Create, manage and execute strategic search marketing plans that meet client goals
Define a campaign strategy and deliverables plan that exceeds client expectations
Create, present and gain client approval on insertion orders, campaign strategies and tactics
Oversee and deliver on Account Management business processes
Maintain positive client relationships, expectations and communications
Forecast, generate and maximize revenue opportunities with clients
Monitor, track, evaluate and optimize campaign performance to maximize client investment
Scope and develop new business with companies looking to meet their marketing goals using search marketing
Cross-functional campaign development with internal SEO & SEM teams as well as sister media agencies
Build on an existing level of paid search expertise, and develop a reputation for innovation and efficiency
Maintain positive client relationships, expectations and communications with the assistance of internal resources
Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts
Aid in creation of new business presentations, POVs, best practices and key process documentation
Knowledge and Skills:
Account/client management skills and complex paid search campaigns
High level of attention to detail and the ability to handle and prioritize multiple accounts
Ability to interact in a professional manner and deal with clients face-to-face
Technical and analytical mindset
Experience using search advertising platforms (Google AdWords, Bing Ads, Amazon Marketing)
Experience with analytical tools (Google Analytics)
Experience with Bid Management tools (DoubleClick, Marin, Searchlight) and biddable social APIs
High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
Google Certification is an asset
