Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you! About Us: Founded in 1987, Medcan is a leader in transformational proactive and primary care dedicated to helping patients and team members live well, for life. We offer a comprehensive range of services including preventative health assessments, wellness programs, and specialized medical care. Our core values of excellence, drive, respect and integrity guide everything we do. We’re committed to creating a workplace where everyone can thrive, and we’re proud to support over 1,500 businesses across Canada with our health and wellness solutions. Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you! About Us: Founded in 1987, Medcan is a leader in transformational proactive and primary care dedicated to helping patients and team members live well, for life. We offer a comprehensive range of services including preventative health assessments, wellness programs, and specialized medical care. Our core values of excellence, drive, respect and integrity guide everything we do. We’re committed to creating a workplace where everyone can thrive, and we’re proud to support over 1,500 businesses across Canada with our health and wellness solutions. Join Our Team as a Marketing Operations & Campaign Specialist! Why You’ll Love Working Here: Employee Perks: Access to wellness programs like fitness training and other discounted Medcan services and products. Benefits: Comprehensive health plans, retirement saving matches, educational reimbursement, and so much more! Career Growth Opportunities: We believe in nurturing talent and providing opportunities for professional development and career advancement. Recognition: We celebrate our employees’ contributions through manager recognition and AwardCo prizes. Engaging Work Environment: Join a team that values collaboration, creativity, and continuous improvement. Hybrid Office Policy: Flexible work-from-home and office options. Coffee and Snacks: Keep your energy up with our delicious onsite offerings. Position Overview: Are you a dynamic and driven marketing professional with a passion for executing impactful campaigns and initiatives? We are looking for a motivated Marketing Operations & Campaign Specialist to join our energetic marketing team. Reporting to the Director of Go-to-Market, this role will support the execution and launch of multi-channel campaigns across digital, social, email, traditional media, and events, in collaboration with various internal teams and agency partners. You are proactive and hands-on, highly organized with keen attention to detail, and capable of juggling multiple tasks. With a creative and inquisitive mindset, you will contribute to the ideation of campaigns that inspire action and will be a master of campaign execution. You excel at building strong relationships and translating internal stakeholder requests into clear marketing briefs and detailed requirements that lead to actionable marketing plans. You emphasize measurement and analytics, diving into KPIs to ensure campaigns meet business objectives. You thrive in a dynamic, fast-paced environment, consistently demonstrating a growth mindset to contribute positively to our overall success. What You'll Do: Support the execution and launch of multi-channel campaigns, including the creation and management of detailed workback schedules, stakeholder feedback/approval cycles, organizing and tracking the delivery of campaign assets for agency and/or platform partners. Give specific, clear, and concise instructions to internal and external service teams (such as creative and content services, agencies, vendors, etc.) through marketing briefs, campaign requirements, and technical specifications. Maintain detailed records of all campaign tracking parameters (UTMs) and perform end-to-end testing prior to campaign launch. Create, monitor and distribute lead tracking reports for ongoing campaigns to campaign owners and stakeholders. Execute email campaigns from requesting lists from our analytics team and develop email templates using Stensul (an email creation tool designed for marketing users), solicit and apply stakeholder feedback, perform testing/QA and coordinate with internal teams for deployment against the established timeline. Update and maintain the medcan.com website and/or develop new campaign landing pages using defined modules in the CMS (Prismic). Receive, verify and enter invoices promptly into our accounting systems and maintain the marketing budget tracker for monthly reconciliation. Work closely with the analytics teams to request detailed customer lists for CRM email marketing campaigns and post-campaign reporting analysis. Regularly monitor Google reviews and social media comments and provide timely and customer-friendly responses suitable for public viewing. Support the Director with project management and stakeholder engagement for strategic projects and initiatives that improve and enhance marketing operations and efficiency. Perform administrative tasks on behalf of the marketing team to coordinate and book meetings with external and internal teams or vendors/partners, arrange for printing of marketing assets and collateral as well as shipping of materials for events and conferences. Act as a gatekeeper for all incoming marketing requests, enter them into the project tracker system and act as a point of contact for all tactical creative requests. Desired Attributes: Highly organized, with a strong understanding of end-to-end project accountabilities, managing timelines and budgets with meticulous record-keeping. Intuitive, asking great questions and quickly uncovering pain points and channel conflict. Self-starter and proactive, thinking several steps ahead, anticipating potential outcomes, and making things happen with limited direction. Pragmatic, focusing on business and revenue impact. Full of positive energy and unstoppable in the face of obstacles, a resourceful problem-solver. Excellent written and verbal communication, taking pride in being accurate, direct and clear. Principled team player, standing behind proven strategies while incorporating other perspectives and seeking alignment and understanding. Highly collaborative, combining a strategic mindset with a hands-on approach. Applies critical thinking and is solution-focused to overcome challenges and problems. Resourceful - capable of conducting research and asking questions to gather required information; comfortable undertaking new tasks for the first time. What You'll Need: Bachelor’s degree (or equivalent) in business (marketing and/or communications focus preferred) or other relevant areas of study. Minimum 3 years of work experience with a focus on marketing, advertising, communications or related fields. Proven experience in marketing and multi-channel campaigns, marketing communications, and measurement. Demonstrated ability to work collaboratively with cross-functional teams and external partners, able to influence others to drive projects to completion. Strong preference for proficiency in tools and platforms such as Microsoft Office Suite, Project Management (Asana or equivalent), Marketing Technologies including email marketing, social media, Google and experience working with reporting and analytics tools such as Salesforce, Google Analytics, Power BI. This is a full-time position working 40 hours per week based on business needs between regular office hours Monday – Friday (9:00 AM - 5:30 PM). Our downtown Toronto clinic is conveniently located at 150 York St., which is nearby St. Andrew station or a 10-minute walk from Union Station! Ready to Apply? If you’re ready to make a difference and be part of a company that truly cares about its people, we’d love to hear from you! Apply today and let’s inspire wellness together. Diversity, Equity and Accessibility: Medcan is dedicated to employment equity, diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and success at work. If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation. Medcan is a global leader in proactive health and wellness services and is devoted to providing care for individuals, families and employers that is grounded in the latest evidence-based practices, technologies and treatments. Our team of medical experts unites to provide transformational specialty and primary care to achieve more for you and your health. Medcan’s flagship Annual Health Assessment is a comprehensive, physician-led analysis of your current health and wellness as well as your future risk for developing disease. We provide our clients with personalized plans and help them take action through our comprehensive ecosystem of services, along with convenient in-person and virtual ongoing care. Located in downtown Toronto (150 York St.), Oakville (2275 Upper Middle Rd.), Collingwood (40 Huron St.), and Muskoka (seasonal – 84 Joseph St.) Medcan is here to give you more control over your health and to help you live well, for life. Learn more at medcan.com.
