At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team:
We are looking for a Campaign Manager to create and execute customer-facing Lifecycle & Programmatic Marketing (CRM) campaigns in support of eBay’s strategic growth areas. The candidate will drive launches across all of eBay’s owned marketing channels (email, push notifications, homepage, in-app messaging, etc.) and eBay’s global markets.
This role will require adopting a customer-centric approach while working cross-functionally to develop, implement, and track the performance of recurring, trigger-based & strategic marketing campaigns. The Campaign Manager will support work towards increasing the CLV of users by driving adoption, engagement and retention on eBay.
What you will accomplish:
Build & launch personalized customer experiences globally for strategic products and features on eBay by creating and executing end-to-end lifecycle CRM campaigns, including:
Development of high-quality creative assets (briefs, feedback rounds), including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams
Supporting audience segmentation and targeting efforts in partnership with the Team Lead, as well as Analytics, Database Marketing (DBM), and Product Marketing teams
Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Business Partners, Campaign Planning and Operations Teams - creation, experimentation and deployment of marketing campaigns
Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
Collaborate cross-functionally and across geographies with globally-dispersed team members and external partners to deliver campaigns and share-out results
What you will bring
College degree required, MBA a plus
2-3 years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)
Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required.
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
Project management experience with strong sense of accountability; notable organizational skills, attention to detail, and ability to plan and prioritize
Ability to build relationships and collaborate across all levels, functions and geographies
What we offer:
A versatile position with project ownership in a lively, dynamic, and growing team, anchored in the global eBay organization
An international environment with attractive career and professional development opportunities
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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
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