Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif®, Folgers® and Milk-Bone® as well as leading brands exclusive to Canada including Robin Hood®, Five Roses®, and Carnation®. At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact. Our Company remains rooted in the values established at our founding and as defined by our Basic Beliefs and Our Commitment to Each Other. For more information about our Company, visit jmsmucker.com. Position Title: Insights Manager Reports To: Senior Manager, Integrated Media and Intelligence Location: Markham, Ontario - Hybrid POSITION SUMMARY As the Insights Manager, the incumbent will lead the development of the Consumer, Brand, and industry insights capability for JM Smucker. Working independently, this person will own insight management, elevating the organization’s overall strategic planning and decision-making capabilities. Cross-functional work will be done in strong partnership with the marketing & sales teams across all categories to help in establishing brand & retailer thought leadership. Responsibilities include executing the research learning plan, based on the business needs. As well as providing thought leadership to marketing & sales to help brand growth. ESSENTIAL JOB FUNCTIONS SUMMARY Provides input to the development of the Annual Research Plan: identifies information needs based on the business plans, determines research approach and budget required, ensuring alignment with key brands and retailer priorities Helps to identify consumer trends and growth opportunities for brands/business Provides strategic counsel to marketing communications strategies through Smucker ICP (Integrated Communications Planning). Is the voice at the table for consumer insights, bringing their point of view, while understanding the needs of the business Provides consumer insights and trend summaries, which help identify headwinds that could affect our business plans Identifies research needs and appropriate methodologies/analyses to address those, reviewing historical data (where applicable) and proactively recommends research needed Actively seeks and applies leading industry practices regarding new research techniques and approaches. Identifies ‘best in class’ research partners and manages partners to gain best value/best return on investment. Leverages multiple data sources to craft compelling consumer narratives that enhance brand & retailer thought leadership Supports efforts to institutionalize trend tracking & monitoring to ensure consumer insights are leveraged across the company. QUALIFICATIONS Degree, diploma or relevant experience 5-7 years of experience in market research Strong understanding of existing, proven, and emerging research methodologies General understanding of Nielsen syndicated data Skilled in analyzing complex data sets and synthesizing findings into actionable insights. Developed ability to network with Insight and Research Partners and agencies. Strong inter-personal and communication skills Understanding of marketing and consumer product sales and business needs and processes; ability to interpret data and research to guide actionable insights Strong presentation, project management and problem solving skills Demonstrated proficiency in both critical thinking and attention to detail Solid experience working with teams, preferably cross-functional teams Strong initiative and ability to work independently We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above. Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology. #LI-MV1 #LI-Hybrid We are a diverse community of passionate, talented professionals committed to making food people and pets love while supporting all those who count on our business. We celebrate the uniqueness of each individual, promote their development and growth and foster effective collaboration and continued productivity to drive the success of our organization. A Culture of Growth – Smucker has a unique culture where every employee makes a difference. Since our founding in 1897, we have had – and will continue to embrace – a commitment to continuous improvement. A Company with Purpose – Feeding connections that help us thrive, because we truly believe that life tastes better together. A Place to Thrive – An environment that fosters a warm, welcoming atmosphere that encourages open communication and collaboration, providing a sense of community where people are proud to gather, work, and learn from one another. Our hybrid model allows for an effective balance for all employees. Our Future – As we continue to grow, we look to the future where the best is yet to come. A future shaped by our heritage, our commitment, and our culture. We are taking meaningful steps to enhance the inclusivity of our workplace and the diversity of our organization. Learn more We believe success is driving business growth while also helping those associated with our Company thrive. Learn more Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology.
