ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
THE POSITION
Our roster has an opening with your name on it
FanDuel Canada Is looking for a Growth Marketing Manager to help drive our customer retention strategy and optimize ROI of our Sportsbook and Casino verticals. You will play a key role on the Growth Marketing team, with ownership of the promotional budget. This role also comes with lots of cross-functional exposure to teams including but not limited to Commercial, Trading, Analytics, Brand, and Customer Service. This is an exciting opportunity to join a fast-growing team and learn how the business operates at a world class gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Partner with the broader marketing team to develop and manage a roadmap & playbook for sports, casino, and cross-sell promotions
Analyze past performance to develop new proposals for promotions across all customer value segments
Lead innovation on promotional mechanics and strategies at the all-customer and targeted level
Manage forecasting and management of a multi-million-dollar promotional budget
Report on ROI for both all-customer and targeted offers. Work closely with the analytics team to understand promotional impact on customer value
Responsible for all aspects of end-to-end promotional development & execution
Liaise with the Customer Support & Trading team around CRM specific and wider marketing campaigns; ensuring the support team is informed about all live and upcoming offers
Lead customer marketing innovation by driving improvements in UX associated with promotions
THE STATS
What we're looking for in our next teammate
5+ years of experience in marketing promotions and/or loyalty/retention in the B2C space, or in a similar role (Budgeting, Finance, Business Analysis, etc.)
2+ years of experience managing or mentoring people
Bachelor's Degree or equivalent industry experience preferred
Strong understanding of promotional impacts on financial performance & customer behavior
Analytical with a consulting mindset and comfortable making decisions using qualitative and quantitative data
Proven effective at project management and have strong organizational skills
Excellent written and verbal communicator and display strong attention to detail
Strong understanding of promotional, customer & CRM dynamics
Highly proficient in Excel
Experience with Tableau or a similar data platform
Understand querying and logic (SQL and/or KNIME knowledge a plus)
Interest in sports and gaming preferred
Knowledge of sports and/or experience working within a heavily regulated industry is a plus
PLAYER BENEFITS
We treat our team right
This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here: FanDuel Total Rewards. *Benefits differ across country and job type.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or another other characteristic protected by provincial, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
The applicable salary range for this position is $97,000 - $121,000 CAD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law.
LI-Hybrid
