About KEV:
KEV Group is an enterprise SaaS company that provides an all-in-one activity fund management solution for K-12 schools. By seamlessly integrating and automating all fee management processes, our SchoolCash platform provides real-time visibility and control over how districts and schools create, collect, manage, track, and reconcile these funds. Parents benefit from an easy-to-use solution that offers convenience and supports all payment types. More than 26,000 schools across North America rely on our solutions to manage over $4 billion in activity funds annually.
The company is headquartered in Toronto with offices in Cambridge, ON and across the U.S., KEV is a portfolio company of Five Arrows. With over €10 billion of assets under management (AUM), the corporate private equity business of Five Arrows invests in companies with highly defensible market positions, strong management teams, and growth-based business models.
Why Join KEV?
Work in an industry that benefits children, parents and schools
Do meaningful and purpose-driven work, and make a real impact
Join a quickly growing organization with real opportunity for learning and growth
Passionate and accessible leadership team that cares about people, personally and professionally
Hybrid work environment (3 days a week in our North York office)
Job Description:
We are seeking a seasoned, strategic, and results-oriented Director of Content to lead our content efforts and accelerate our growth across North America. Reporting directly to the VP of Marketing, you will play a pivotal role in generating engaging content with laser focused messaging for the public school districts across the US and Canada. You will lead content efforts leveraging contract resources and the latest tools to generate high quality engaging content with the right messaging for our target customers. Your efforts will directly contribute to achieving ambitious goals of growing our business by 3x+ over the coming 5 years, with growth coming from new and existing accounts.
Responsibilities:
Strategically develop and execute comprehensive content programs to increase awareness, pipeline, and revenue specifically in the K-12 public education market
Build highly effective lead nurturing content uniquely aligned to the school district purchasing cycles
Lead and manage a network of contract resources to generate world class content
Create the content to fuel impactful multi-channel marketing campaigns, targeted ABM programs, digital marketing efforts, website optimization, and high-value educational industry events
Collaborate seamlessly with Sales, Account Management, Product Management, and the broader Marketing team to ensure strategic alignment, ongoing feedback loops, and optimized outcomes
Efficiently allocate and manage budget, maximizing ROI and pipeline growth by leveraging tools and offshore resources
Continuously test and scale new content formats working the demand generation to scall the winners
Develop creative, customer-centric acquisition and nurturing content tailored to both new prospects and existing district partners
Work with the broader marketing team to understand what content drives key performance indicators, including awareness, MQLs, SQL conversion rates, pipeline velocity, and closed revenue specifically relevant to educational technology adoption
Utilize data-driven insights to refine content strategies, optimizing performance and informing executive-level decisions
Ability to create brand templates and guidelines
Responsible for ensuring all websites, ads, campaigns, sales decks, and other collateral meet KEV Groups brand guidelines
Thoughtfully manage and optimize content budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives
Requirements and Skills:
8+ years of progressive marketing and content experience, including at least 3 years in content within B2B SaaS
Direct experience marketing or selling solutions into education or government sectors highly preferred
Demonstrated success in creating content to drive substantial pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales
Proven expertise in creating content to fuel, multi-channel campaigns, ABM strategies, digital marketing initiatives, and event-driven programs
Track record of working with a network of contractors, offshore resources, and tools to produce high quality content with an owner mentality with respect to the budget and quality
Demonstrated ability to collaborate cross-functionally, particularly with sales and account management teams, to measure and continuously optimize content performance
Creative mindset combined with entrepreneurial, proactive, and results-oriented execution abilities
Detail-oriented and committed to continuous improvement and optimization
Exceptional ability to manage and hold 3rd party teams accountable
Strong collaborative skills, with the ability to effectively communicate across diverse departments and executive leadership
We Offer:
Competitive salary
Comprehensive health and dental benefits
Professional development opportunities
Continuing Education
Great colleagues and collaboration
This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by an individual joining the KEV team in this or any other capacity.
KEV Group is pleased to accommodate individual needs in accordance with the Accessibility of Ontarians with Disabilities Act, 2005 (AODA), within our recruitment process. If you require accommodation at any time throughout the recruitment process, please speak with Human Resources or the hiring manager.
KEV Group is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.
