Position Title: Producer, Cross-Platform Content - CBC Sports Content Production Unit (English Services) (Hybrid) Status of Employment: Contractee Long-Term (Fixed Term) Position Language Requirement: Language Skills: Work at CBC/Radio-Canada At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians. Unposting Date: 2025-05-29 11:59 PM Cross Platform Content Producer Focus on Women in Sport CBC Sports - Content Production Unit As a Cross-Platform Content Producer within CBC Sports assigned to brand partnerships for base business, Olympics and Paralympics, you will contribute to creative development and ideation and be responsible for execution of broadcast, digital and social assets for multiple brand partners across our platforms. You will play a key role in conceiving, planning, assigning, and managing the execution of broadcast, digital and social content, ensuring alignment with CBC Sports CPU visual standards and partner brand guidelines, while collaborating with internal and external stakeholders. Key Responsibilities Oversee the creative direction and end-to-end production of multi-platform partnership content, ensuring high design and production standards, brand consistency, and alignment with partner and CBC Sports business goals. Develop engaging, platform-optimized content in various formats (text, image, video, stories, live formats) tailored to audience behaviour and features on platforms like CBC TV, CBC Gem, Instagram, Facebook, TikTok, X and YouTube Shorts. Lead compelling athlete content storytelling, ensuring all static, motion, and video assets are authentic, engaging, and optimized for the intended platforms. Guide all production stages (storyboarding, treatments, filming, editing) and manage relationships with internal teams, external freelancers, and partners to ensure quality deliverables and brand alignment. Contribute to content ideation through active participation in brainstorming and the development of creative concepts. Produce, and/or manage high-quality video content for all platforms as needed, maintaining brand voice and aesthetics. Provide strategic and creative feedback to designers, editors, and copywriters to ensure brand guidelines and campaign objectives are met. Present creative concepts confidently to senior stakeholders and partners, advocating for innovative broadcast and social-first approaches. Ensure projects meet the highest quality standards and client/CBC Sports expectations. Stay current on multi-platform content trends, technologies, platform best practices, and emerging formats (e.g., TikTok trends). In-Games Key Tasks Capture and/or produce real-time athlete content for partner campaigns during the 2026 Winter Olympics and Paralympics, including highlights, interviews, trend-based moments, and behind-the-scenes storytelling tailored for platforms like Instagram, TikTok, Facebook, and YouTube Shorts. Monitor Olympic moments, athlete storylines and emerging trends to identify timely opportunities to create content that expands partner campaigns, supports athlete narratives and aligns with pre-approved digital and social campaign strategies. Write, schedule and publish Olympic content across digital and social platforms, following the partner social calendar, approved campaign plans and platform-specific best practices. Collaborate with producers, associate producers, editors and social creators to create engaging, timely content tailored for each platform based on the partner campaign strategy. Ensure consistent brand voice and visual identity, maintaining creative standards while optimizing content for each platform. What you bring: Desired Skills and Experience: Demonstrated interest or industry experience in content production focused on Women in Sport or the female perspective (beneficial). Proven ability to work with and manage high-profile talent and performers. Experience shooting with various camera formats and editing skills are an asset (submission of a creative production reel may be required). What You Offer: A unique perspective and skill set relevant to the creation of sports content. Capability to contribute to a small, hands-on content unit. Proven Experience A minimum of 5 years industry contribution to the end-to-end development and execution of multi-platform brand partnership content for major sport events (e.g., FIFA, NHL or Olympics) or comparable high-profile sponsorship campaigns, ideally in collaboration with prominent brands or broadcasters, is required. A strong portfolio showcasing multi-platform campaigns, content creation, and platform growth results is essential for review. Experience creating short-form videos that have integrated in broadcast programming and grown audiences on platforms such as TikTok, Instagram Reels, and YouTube Shorts. Fast, fluent editing skills using CapCut, Final Cut, Premiere or similar tools is an asset to role Proven experience directing on-location video and photo shoots specifically for digital and social platforms, demonstrating the ability to lead production teams and capture visually engaging content aligned with creative briefs. Strong grasp of platform-specific content, timing, hooks, pacing and visual engagement Ability to identify and respond quickly to emerging digital trends Excellent collaboration and communication skills in a fast-paced environment The ability to work effectively under pressure and consistently meet daily deadlines while maintaining high creative standards. Flexibility to work varied hours and overtime as needed, particularly during major international sporting events such as the Olympics. What we bring: CBC Sports offers a creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected; A supportive management team committed to upholding the highest standards of diversity and inclusivity; Opportunities for continued learning and professional development; Mentorship opportunities, where you can learn from the best in the industry and help coach new talent; An environment which favours collaboration, inclusion, creativity and innovation. Hybrid work opportunities. Flexibility in work schedules to help contribute to a healthy work/life balance Candidates may be subject to skills and knowledge testing. We thank all applicants for their interest, but only candidates selected for an interview will be contacted. As part of our recruitment process, candidates who advance to the next step will be asked to complete a background check. This includes: A mandatory Criminal record check. Other background checks may be conducted based on the operational requirements of the position. CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca. You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest. Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7 Number of Openings: 1 Work Schedule: Full time At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
