Marketing Specialist
Vernon, BC
Role Description
The Marketing Specialist is a dynamic, results-driven professional responsible for coordinating and executing marketing initiatives for Kal Tire’s Mining Tire Group (MTG). This role plays a key part in implementing marketing campaigns, managing digital platforms, and coordinating internal and external efforts to support MTG’s marketing objectives. It requires foundational knowledge of marketing principles, digital measurement paired with excellent communication skills, and the ability to work both independently and collaboratively. This 1-Year, Temporary Full-Time Maternity Leave coverage will be based out of our Vernon, BC office.
Responsibilities
Advertising / Media Relations
Coordinate the execution of media buys, ensuring ads are developed and delivered on time
Monitor and assess the performance of paid media campaigns across platforms, ensuring accurate tracking and delivering actionable insights
Support media relations with tracking and supply photo requests
Post all earned media on the MTG external website and the internal marketing SharePoint site
Marketing
Ensure timely production and distribution of marketing materials
Support international team members with graphic requests including regional trade show assets, presentations, videos and other design-related materials
Maintain the internal marketing SharePoint site
Support MTG trade show preparation through contributing to end-to-end logistics including booth planning, vendor coordination, and asset preparation
Digital Marketing and Website
Manage the day-to-day of the MTG LinkedIn page, including content planning support, development, publishing and engagement
In collaboration with internal team, plan, execute and optimize paid LinkedIn and Google Ad campaigns aligned with regional and international objectives
Maintain and update the MTG WordPress website, including the management of multi-language content and publication of new material
Monitor, analyze and report on website and campaign performance using Google Analytics 4, delivering insights and recommendations to internal stakeholders
Liaise with external vendors to support marketing execution, ensuring consistency with Kal Tire’s brand standards and messaging
Other
Development of a monthly report of website, campaign and LinkedIn activities (organic and paid)
Collect and curate stories from international teams for the bi-monthly MTG newsletter; improve newsletter design and manage the translation, production, and distribution process
Manage business card requests from across the Mining Tire Group
Coordinate all translation needs (using external translators)
Invoice processing and budget tracking
Support other marketing-related initiatives as required
Job Requirements
Work Experience
3-5 years of experience in a marketing role, preferably in a B2B environment
Experience executing digital marketing campaigns and managing social media platforms
Experience coordinating trade shows, events, and vendor relationships considered an asset
Proficiency in online marketing platforms such as LinkedIn, Google Ads, and Google Analytics 4
Strong working knowledge of SharePoint, Microsoft Excel, PowerPoint, and Word
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage multiple projects and deadlines
Familiarity with WordPress or other CMS platforms is an asset
Spanish and/or French language skills considered an asset but not required
Education
Post-secondary education in marketing, communications, or business
Special Requirements
Ability to travel as required
What We Offer
The target compensation for this role is $66,528 - $75,600 per year based on experience
Employee Assistance Program
Positive work culture, opportunities for growth and development, and work-life balance
Opportunities for professional development, such as training programs, mentorship, and tuition reimbursement
To be considered for this position at this time, candidates must be legally eligible to work for any Canadian employer.
