Job Summary Job Description What is the opportunity? RBC has a deep and longstanding commitment to the game of golf, in both Canada and the U.S. As Manager, Brand Marketing, you will help to shift brand perception, drive top-of-mind awareness, and generate business results with key consumer segments through all RBC golf platform initiatives. Acting as a connector to promote cross-Enterprise alignment of brand, sponsorship and marketing priorities, you will manage key relationships with agency partners, sponsorship properties, and internal stakeholder groups, as well as supporting the implementation of RBC’s new brand promise and visual identity in an effort to create consistent expression across all consumer touchpoints. *Please note this is a contract opportunity. What will you do? Manage the creation and delivery of RBC’s on-site presence at our two sponsored tournaments, the RBC Heritage and RBC Canadian Open, working closely with our external partners. Manage and oversee development and execution of community-based programs such as the RBC PGA Scramble and RBC Community Junior Golf. Lead cross platform integration of RBC golf programming (Olympics, RBC x Music, TIFF) Own the day-to-day relationships with lines of business, agency partners, and sponsorship property partners, ensuring all stakeholders are delivering on agreed upon strategy Execute on the strategic plan for our PGA Tour partnership, including contractual asset oversight and optimization Drive tangible business outcomes including strengthening client loyalty What do you need to succeed? Must-have Degree or certificate in Marketing Communications and/or Advertising 3 - 5 years of experience with brand marketing agency, property, or brand side Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership Deep understanding of the sponsorship marketing industry Ability to thrive in a fast-paced, exciting environment Proven expertise in flawless program execution Strong time and budget management skills and the ability to multi-task Experience building partnerships and managing complex relationships with external partners. High level proficiency in PowerPoint, Excel, Word and ability to master new computer software Nice-to-have Intimate knowledge of the golf industry Proficiency in results reporting and strong analytical skills Knowledge of Financial Services industry What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Leaders who support your development through coaching and managing opportunities Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services Additional Job Details Address: BAY WELLINGTON TOWER, 181 BAY ST:TORONTO City: TORONTO Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: HUMAN RESOURCES & BMCC Job Type: Contract (Fixed Term) Pay Type: Salaried Posted Date: 2025-06-03 Application Deadline: 2025-06-11 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.? We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
