GroupM
Account Manager – Hybrid Paid Search and Paid Social
OVERVIEW:
The Account Manager – Paid Search and Paid Social is responsible for developing and leading the paid search and paid social media approach and executing these tactics via multiple search and social channels.
As the Account Manager, you will be responsible for the day-to-day management and support of a global client’s paid search and social initiatives. This includes developing strategy and managing the execution of paid search and social campaigns based on the client’s business objectives.
YOUR IMPACT:
Manage paid search and paid social media campaigns (Google, Bing, Facebook, Instagram, Twitter, Snap, Linkedin, Pinterest, TikTok)
Create, manage and execution of strategic paid search and social plans that meet client’s goals
Define a campaign strategy and deliverables plan that exceeds client expectations
Create, present and gain client approval on campaign strategies and tactics
Oversee, deliver and lead Account Management business processes
Monitor, track, evaluate and optimize campaign performance to maximize client investment
Cross-functional campaign development with internal biddable teams as well as sister media agencies
Maintain positive client relationships, expectations and communications with the assistance of internal resources
Build on an existing level of paid search and paid social media expertise and develop a reputation for innovation and efficiency
Stay up-to-date with industry trends and developments in paid search and paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
Lead in the creation of new business presentations, POVs, best practices and key process documentation
YOUR QUALIFICATIONS:
Hands on experience planning and executing paid search and paid social campaigns
Knowledge of paid-search and paid-social platforms (Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, Twitter, Snap, Linkedin, Pinterest)
Great attention to detail and time management skills
Minimum of 2 years of paid search and paid social experience
Ability to interact in a professional manner and deal with clients in a fast-paced environment
High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
Technical and analytical mindset
ABOUT GROUPM:
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
“GroupM is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.”
