MINIMUM QUALIFICATIONS:
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Bachelor's degree or equivalent practical experience.
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5 years of experience in digital media, sales, marketing, or product roles or
3 years with an advanced degree.
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Experience working with digital organizations.
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Experience identifying and recommending ways to improve product and customer
strategy.
PREFERRED QUALIFICATIONS:
- Experience in media effectiveness measurement (e.g., incrementality, MMM,
multi-touch attribution).
- Experience in first-party data ingestion and optimization solutions for
Google advertising.
- Experience generating problem statements, identifying solutions and making
recommendations in ambiguous environments.
- Knowledge of third-party digital measurement solutions landscapes and
industry trends.
- Excellent communication skills, with ability to translate
technical/analytical concepts and influence both business and technical
stakeholders.
ABOUT THE JOB:
Businesses that partner with Google come in all shapes, sizes and market caps,
and no one Google advertising solution works for all. Your knowledge of online
media combined with your communication skills and analytical abilities shapes
how new and existing businesses grow. Using your relationship-building skills,
you provide Google-caliber client service, research and market analysis. You
anticipate how decisions are made, persistently explore and uncover the business
needs of Google's key clients and understand how our range of product offerings
can grow their business. Working with them, you set the vision and the strategy
for how their advertising can reach thousands of users.
Our Large Customer Sales teams partner closely with many of the world’s biggest
advertisers and agencies to develop digital solutions that build businesses and
brands. We enjoy a bird’s eye view on the massive transformation occurring as
advertising shifts to mobile and online platforms. We're uniquely situated to
help shape how companies grow their businesses in the digital age. We advise
clients on Google's broad range of products across search, video and mobile to
help them connect instantly and seamlessly with their audiences.
RESPONSIBILITIES:
- Develop robust and innovative measurement strategies to improve advertiser
confidence in media ROI, employing solutions across experimentation, MMM, and
multi-touch attribution. Provide expert guidance to clients on high priority
and complex measurement implementations
- Build scaled programs to drive business growth via measurement and data
solutions adoption, work closely with cross-functional teams to define
priorities, operationalize, and implement projects.
- Enable Google’s Sales and Analytics teams, through sharing best practices,
leading training, conducting research, and developing case studies.
- Influence product development via feedback addressing internal teams needs,
advertiser needs and industry trends. Establish a feedback loop with Product
Go-to-Market teams.
- Maintain a deep understanding of the ads measurement landscape, including
industry challenges, emerging use-cases and competitor solutions to inform
team strategy,
