Nature & Scope ? Your Role at Roots We are seeking a detail-oriented and dynamic Brand Marketing Specialist to join our global marketing team. The ideal candidate will be: A quick learner who excels in fast-paced environments and can adapt to changing demands Motivated, engaged, and passionate about taking on lots of responsibility and being a partner in driving growth Acts pro-actively with a willingness to go above and beyond to generate remarkable results Detail oriented, highly organized and can manage multiple priorities Open minded and approaches problems from different perspectives Contributes positively to the team environment and respects differences in people, ideas, and opinions Committed to learning and growth and demonstrates respect and honesty in all interactions Passionate about the brand and takes pride in your work and contributions to the organization Key Responsibilities ? How You’ll Make an Impact Support Go-To- Market Execution Support Brand Manager in campaign go-to-market execution, including the development of workbacks, scheduling deadlines & deliverables and maintenance of marketing calendar Collaborate with cross-functional channels ensure a cohesive presentation of campaigns in market across all customer touchpoints and a smooth internal execution Manage project timelines, ensuring key milestones are met Review campaign assets for consistency & brand alignment Monitor and report on campaign performance, providing actionable insights to optimize results Contribute to the development of post-mortems for large campaigns to share key learnings with cross functional team Lead Retailtainment Execution Lead execution of retailtainment strategy, enhancing in-store experiences to drive store traffic, engagement and conversion Manage in-store event logistics, including vendor coordination, staffing, and budget tracking Develop event toolkits and resources to support retail teams in executing local brand initiatives Oversee event performance measurement and provide insights for future improvements Business Support Support in the preparation of presentations, reports, and materials for internal and external stakeholders Assist with management and execution of administrative tasks Qualifications & Experience ? The Skills You Bring 2-5 years’ experience in Brand Marketing, Event Coordination or experiential marketing, preferably apparel, CPG or communications agency Degree in Marketing, Business Administration, or a related field Exceptional time management, project management and organizational skills Proven ability to keep tasks on track & project management experience Strong verbal and written communication abilities Exceptional teamwork and collaboration skills with a proactive and flexible attitude Passion for fashion, retail and the outdoors an asset
