Senior Manager, Integrated Media (MEDIA & INFLUENCER RELATIONS, TECHNOLOGY)
If you’ve got a passion for PR, a pulse on Canada’s evolving technology landscape, and in-depth experience with enterprise tech and/or telecom brands – here’s an opportunity to grow your career at a forward-thinking, award-winning integrated communications agency.
Weber Shandwick Canada is currently seeking a Senior Manager to join our Integrated Media team in Toronto. You’ll work with some of the most innovative companies shaping Canada’s digital future, developing and executing integrated earned, owned and paid campaigns that position them at the center of business, innovation, and policy conversations. You love the thrill of the pitch, building strong media and influencer relationships, and translating complex topics like AI, cybersecurity, cloud and 5G into compelling, accessible stories. You're equally comfortable navigating the business press, national newsrooms, and tech trade media.
With 4-6 years of experience across the traditional media, influencer and digital/social landscapes, you’ll work within integrated account teams to create powerful campaigns that drive meaningful and measurable results.
Responsibilities:
Help develop and execute innovative and award-winning integrated PR campaigns for major brands
Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
Develop strategic messaging and provide counsel for clients’ issues and reputational risks
Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
Participation in office-wide initiatives, seminars and meetings to further professional learning and development
Assist in the development and coaching of junior team members
Actively participate in agency development and assist with new business
KEY QUALIFICATIONS:
Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
Strong understanding of the overall media and social media landscapes
Experience working with technology and/or telecom clients
Established media relationships and examples of past success
Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
Familiarity with media and/or influencer databases, journalist-led tools and resources
Ability to work effectively with integrated agency teams
A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
Strong written, verbal communication, presentation, collaboration and problem-solving skills
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
RRSP (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
MyDays – Flexible time off
Short-Term Disability
Paid Parental Leave Policy
Salary range: $79,000 - $95,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
LI-SK1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
