Company DescriptionFrom 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety. Parfums Christian Dior is part of the LVMH Group. Job DescriptionLead and execute the 360-degree communications strategy (including traditional press, digital PR and events) for Dior Beauty Public Relations. Focusing on print and digital editorials, and social media efforts, with a strong understanding of the Canadian digital talent landscape, across all Parfums Christian Dior categories – makeup, fragrance and skincare. Oversee communications tools, platforms, and analytics for Canada to maximize Dior’s visibility, relevance, and engagement.The position supports the global digital communications efforts of Dior’s headquarters based in Paris. This position works in conjunction with the US PR & Events Director and the US Digital PR Director to support the 360-degree strategy of PR in North America. In addition to partnering closely with the US PR team, the role requires the ability to liaise and communicate internally with various departments in North America, such as Marketing, Media, Sales, E-Commerce, and Dior Fashion Public Relations where applicable.
Key Accountabilities: Build creative pitches for new product launches for pressMaintain a strong understanding of competitor activity, and activity within the competitive beauty landscape in CanadaWork closely with the print media to ensure a 360-degree partnership for print, digital, and social media coverage –linking all print features with digital and social supportFoster and maintain relationships with key print and digital editorsTrack, analyze and monitor monthly print and digital press results using LVMH Media/DMR, identifying key insights to optimize brand strategy with the objective of achieving top ranking amongst competitorsLead development of press and digital strategy for all new product launches, working closely with the marketing teamFacilitate product requests and new launch mailers for pressLead and execute the Canadian influencer and digital communications strategy. Be intimately familiar with the key players within the industry, and outlets they utilize, including but not limited to Instagram, TikTok, YouTube, RedNote, affiliate programs (RewardsStyle, etc.)Track, organize, and interpret numerical data acquired from Tribe Dynamics to analyze data proactively and better understand the Dior digital landscape, generating ideas on how the brand can grow effectively while aligning to Dior’s imageSet and achieve EMV and Impression goals, as well and influencer campaign and event specific goals, with the objective of achieving top ranking in Tribe DynamicsDraft and negotiate contracts with influencer/talent agents for partnerships and activationsWork closely within the communication team to cultivate the image of Dior and therefore better impact all influencer posts, the quality of posts, and the volume of posts to align the brand properly amongst brand competitors in the digital world—using numerical metrics to guide trackingWork with Marketing, Media, Sales, Retail Events and E-Commerce to ensure any paid/sponsored posts and influencer initiatives are targeted properly from analytical data acquiredWork closely with the E-Commerce team to ensure success in driving sales and traffic to Dior.caPlan and execute local influencer events/activations with the support of the Public Relations CoordinatorManage Canadian PR budgetDevelop and maintain relationships with top, mid-tier, and micro-influencers and their teams, agents, managers, etc.Execute and track all mailers to influencers—analyzing the data to compile a casting, organizing the mailing, tracking the findings, reporting the outcome and creating learnings for future projects and growthConduct quarterly reporting on Dior digital campaigns and relevant competitive activityManage professional development and growth of the Digital PR CoordinatorConduct all other job-related activitiesQualifications8+ years of digital communications experience in the luxury industry with a strong interest and understanding of the analytics involvedExcellent communication and interpersonal skills; able to communicate across the organization at all levelsStrong negotiation skills; strong planning and organizational skills with a sense of priority and attention to detailAbility to demonstrate tact and discretion in preparing, disclosing, and handling information of a confidential, controversial and sensitive natureAbility to implement strategy and has an enthusiasm to proactively present learnings and suggest new ideasExcellent time management skills and the ability to adapt well to change and multi-taskStrong managerial skills and experienceFluency or working knowledge of French is preferredDeals with confidential information and/or issues using discretion and judgmentAdditional InformationThis is a temporary 12-month contract position
Hybrid position – In office Monday-Thursday and remote work on Friday
Must be willing to travel domestic and abroadThis job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.All your information will be kept confidential according to EEO guidelines.LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $140,000-155,000.00 CAN.
