Are you passionate about content strategy and editorial excellence? Do you get excited about leading high-impact storytelling that drives engagement and supports business goals? As the editorial team lead, you will manage and execute Best Buy Canada’s long-form content strategy for the blog. In this role, you’ll oversee the end-to-end editorial process in collaboration with internal teams and external writers, ensuring content is high-quality, SEO-informed, and aligned with business goals. The successful candidate must be based in the greater Vancouver, BC area. We follow a remote-first model, using in-person meetings for strategic, collaborative, and social purposes. Join our innovative team as the editorial team lead! What you’ll do: Manage the editorial calendar, collaborating with business teams to plan content Ensure content is optimized for key marketing funnel stages: awareness, consideration, purchase, and post-purchase Educate stakeholders on editorial processes, timelines and submission guidelines Assess and onboard new writers as needed Coach and facilitate the Blog Editors’ Community of Practice (CoP) to promote consistency and skills development Review draft articles prior to publication, provide clear and constructive editorial feedback Establish and evolve a peer-review process to ensure adherence to the editorial style guide and maintain content quality Partner with SEO specialists and business stakeholders to develop blog content that aligns with business objectives and marketing campaigns Review and refine SEO briefs and assess content outlines to ensure they incorporate keyword strategy, search intent, and structural SEO elements—while also being well-suited for GenAI-assisted article generation Collaborate with video and social media teams to identify opportunities for integrating multimedia content into the blog Serve as the point of contact for WordPress functionality and plugin requirements Work with the tech developer to audit, archive or purge outdated content and improve the overall site architecture and content hierarchy Monitor blog performance using Adobe Analytics and provide actionable insights Prepare and deliver a monthly business review highlighting key metrics, content impact, and recommendations What we’re looking for: 5+ years of experience in content creation, editorial leadership, or digital publishing Proven expertise in editorial planning, copy editing, and long-form content creation Strong understanding of SEO best practices and ability to work cross-functionally with SEO specialists Experience working with or managing external writers and freelancer Proven experience managing content within content management systems like WordPress. Experience using web analytics tools (Adobe Analytics, Google Analytics, etc.) Ability to manage projects independently and drive cross-functional alignment Understanding of content marketing across different stages of the customer journey French language skills (written and verbal) are an asset Why you’ll love it here: Employee discounts on awesome tech from day one. Flexible health benefits and wellness program. TFSA and RRSP programs. 100% matched company pension plan. Training programs to build new and transferable skills. About Best Buy As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work. Join our amazing team! We are looking for people just like you. Annualized base pay range $65,000.00 - $70,000.00 Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us. Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3 Wondering is a great place to start. Let’s talk about what’s possible. Best Buy Canada is one of Canada’s largest and most successful retailers, operating the Best Buy, Best Buy Mobile, and Geek Squad brands. We offer consumers a unique shopping experience with the latest technology and entertainment products, plus an expanded assortment of lifestyle products offered online at the right prices. Recognized as a 2023 winner of Canada’s Top 100 Employers, we received top marks in everyone from our work atmosphere and employee engagement to our phenomenal training and skills development programs. When you’re part of our team, you’ll get amazing discounts and promotional pricing on everything from TVs and refrigerators to luggage and furniture. You’ll get a sneak peek at the newest gadgets before they hit the market! Employment opportunities are available nationwide, including our Canadian Headquarters (CHQ) on the west coast, our two distribution centres, and 150+ retail store locations. We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology
