As the Associate Media Director (Operations), you will be responsible for uncovering, developing and executing efficiencies in the media process. In partnerships with the practice leads, project management teams, and client service teams you will work to ensure our media practice is delivering on client goals and working effectively.
The ideal candidate is dynamic, detail oriented, and results driven. They should have a passion for Operations, Media, and enjoy working in a collaborative environment. As part of a fully integrated team, this role requires excellent communication and project management skills, a strong understanding of Media Investment tools and process, site tagging and best practice.
You will:
Create and deliver the vision of media ops inside CM
Lead rapid development of Operational processes, workflow, standards & best practices and innovative solutions
Create, lead, and manage technology-driven processes that enable efficient resource and time management to drive effective and efficient media buying & management
Accountable for timely delivery of critical initiatives and rolling out new workflow.
Work closely with team members across Planning and Investment teams to ensure smooth and productive role out of operational workflow, process and best practices as well as cross-team collaboration
Provide expertise across data sources to drive development of governance solutions (processes, technologies, etc.) to ensure visibility to goals and requirements across reputation, brand, financial, efficiency, and execution requirements
Managing Media Ocean code set-up, Cost Plus structure, actualization based on dashboard/reporting
Facilitate deployment of best practices for PRISMA setup and campaign architectures
Work with teams to onboard new business, shift platform seats, and set-up client accounts.
Develop and implement consistency across the LOBs within documents, templates and process.
Coordinate inputs from appropriate parties, and ensuring the team meets deadlines
Inspire, train and guide Client teams
Support Team onboarding process in partnership with hiring manager
Help support budget and campaign tracking documents and other key workflow materials and processes on an ongoing basis and issue to monthly.
Ensure that all campaigns comply with CM and the client’s Legal requirements and fully leverage pricing and added value benefits from agency negotiations
Lead regular Status Meetings/Con Calls – taking minutes when needed; ensuring all team members are on track with follow-ups
Define, determine, collect and distribute best practices & best thinking from around the team
Supporting campaign work within an integrated product team, across media and creative partners
Ad hoc troubleshooting when requested by the team to ensure functionality, proper tag fires, correct variable mapping, and events
Provide guidance and support to Dev teams on migration to new technologies and offerings from partners, such as server-side tagging
Facilitate QA of in-platform data flows (e.g. Meta, TTD etc.) based on client site pixel implementation
Collaborate with Client Marketing team to communicate pixel update internally and submit requests
Pixel implementation consultation when needed for Digital Marketing platforms – Google Ads, Bing, Pinterest, etc
You have:
Minimum 5 years’ experience in Operations, creating processes and best practices, building media templates and working with media investment and planning
Minimum 5-7 years of relative media experience
Demonstrates strong attention to detail
Passion for driving processes and best practices
Experience and understanding of Media Operations – processes and workflows
Demonstrated ability to understand operational business challenges and formulate effective solutions to drive positive impact
Superior written and verbal communication, interpersonal, and organizational skills to handle multiple programs; ability to multi-task and manage multiple work streams
Experience and understanding of campaign management platforms including advanced knowledge of – Media Ocean (PRISMA, DDS, Cost Plus), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
Experience and understanding in working with Ad Operations and Trafficking teams
Broad Experience with Media Ocean
Experience onboarding new accounts Inclusive of platform seat set up and Implementation
Experience working on an integrated product team, across media and creative partners
A working understanding of basic JavaScript, HTML and CSS
Understanding of tag management systems
What We Offer:
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, wellness days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
