Work Location 1030001 Wine & Beyond Regina General Manager – Wine and Beyond Location: Regina, Saskatchewan Company: SNDL Inc. | Wine and Beyond Employment Type: Full-Time | Retail Management About Wine and Beyond & SNDL Wine and Beyond is one of the largest privately-owned liquor retailers in Canada and part of the SNDL family, which also includes Ace Liquor, Liquor Depot, Value Buds, and Spiritleaf. SNDL is the country's largest private-sector liquor and cannabis retailer, known for innovation, excellence, and growth. We are now hiring a General Manager for our brand-new Wine and Beyond location in Regina! The Opportunity As the General Manager, you will lead a multi-million-dollar retail liquor store, managing operations, people, inventory, and customer service. This role requires strong leadership, strategic thinking, and retail operations knowledge, with an eye for detail and a passion for creating a customer-centric culture. Key Responsibilities People Leadership: Hire, train, coach, and inspire a high-performing retail team Set clear priorities, lead team huddles, and conduct performance reviews Build a culture of accountability and professional growth Retail Operations: Ensure compliance with all provincial liquor laws (TAP, ProServe, AGLC/SLGA, etc.) Manage scheduling, payroll, merchandising, and daily operations Maintain store cleanliness, presentation, and inventory accuracy Sales & Customer Service: Drive a sales-focused culture through education and customer engagement Resolve customer concerns professionally and promptly Lead by example in upselling and promoting exclusive labels Financial Accountability: Manage budgets, interpret P&Ls, and control labor/inventory costs Monitor KPIs and lead action plans for improvement Partner with Regional and District Managers on financial performance What You Bring Minimum 2 years of experience in a management role (liquor or retail strongly preferred) 3+ years in a big-box or high-volume retail environment ProServe/Serving It Right/TAP certification (or ability to obtain) Post-secondary education an asset Strong leadership, communication, and customer service skills Ability to lift up to 50 lbs, work on your feet, and work flexible retail hours (evenings/weekends) Passion for liquor industry knowledge (wine/beer/spirits certification is a bonus) Why Join Us Competitive salary + full benefits Staff discounts and free uniforms Career advancement opportunities within SNDL Product knowledge training & ongoing development Incentives, contests, and team recognition Ready to Build Something Great in Regina? If you are a hands-on retail leader looking to make an impact and grow with a trusted national brand, apply now to lead our new Wine and Beyond store in Regina. We thank all applicants for their interest, but only those selected for interviews will be contacted. SNDL is an Equal Opportunity Employer We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background. SNDL is a vertically integrated, multi- segment, multi-banner retail operator, and Canada’s largest regulated product platform. To learn more about SNDL– please watch the video below: https://sndl.com/Overview/Videos/default.aspx#gallery-1
