We are currently seeking a Marketing Manager to join our team.
The Marketing Manager leads the development and execution of integrated marketing campaigns that support the Strategy & Market Growth business objectives. This role translates marketing objectives into a tactical plan by collaborating with internal teams and external partners to deliver effective, insight-driven campaigns. The Marketing Manager ensures alignment with brand standards, campaign performance goals, and business priorities, while managing timelines, budgets, and execution across channels.
Here’s what would be included as a part of your typical day
Campaign Planning & Execution: Leads the planning, development, and execution of integrated marketing campaigns that support the Strategy & Market Growth objectives. Translates the annual marketing plan and KPIs into actionable campaign plans, including timelines, workback schedules, and resource coordination. Oversees the full campaign lifecycle, from brief development to execution, ensuring alignment with objectives, timelines, and brand standards. Ensures all campaign materials and messaging adhere to regulatory, compliance, and brand standards.
Cross-Functional Collaboration Collaborates across internal teams and external partners to ensure campaign alignment, integration, and execution. Acts as a liaison between marketing and stakeholders, ensuring they are informed, equipped, and aligned to support campaign activation.
Insight-Driven Campaign Design Applies insights and personas to guide campaign strategy, messaging, and creative direction. Collaborates with Enterprise Insights and Strategy teams to ensure campaigns are relevant, targeted, and grounded in a clear understanding of campaign objectives and member needs.
Performance Monitoring & Optimization Monitors campaign performance against defined KPIs and collaborates with the Strategy & Market Growth team to translate results into improvements. Supports test-and-learn approaches and applies performance insights to optimize future campaign planning and execution.
Budget Ownership Owns the campaign-level marketing budget, ensuring effective forecasting, allocation, tracking, and reporting.
Required Skills, Experience & Qualifications
Academic Background: A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related discipline is typically required. A Master of Business Administration (MBA) or a postgraduate qualification in marketing is often preferred for senior-level positions.
Professional Experience: A minimum of 3 to 7 years of progressive experience in marketing or a related field, with demonstrable success in managing marketing initiatives and leading teams.
External agency relationship management
Budgeting and campaign financial oversight experience
Leadership and Team Development: Demonstrated ability to lead, mentor, and motivate marketing teams toward achieving strategic goals.
Customer Orientation: A strong focus on understanding and addressing customer needs and preferences.
Adaptability: Agility in responding to market changes and evolving business environments.
Problem-Solving: Advanced analytical and critical thinking skills to address complex marketing challenges.
Technological Proficiency: Familiarity with customer relationship management (CRM) systems, marketing automation platforms, and content management systems (CMS)
Strategic Planning: Proficiency in formulating and executing comprehensive marketing strategies aligned with organizational objectives.
Market Research and Analysis: Ability to conduct and interpret market research, analyze consumer behavior, and assess competitive dynamics.
Digital Marketing Proficiency: Expertise in digital channels including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and content strategy.
Project Management: Strong organizational capabilities to oversee multiple campaigns, manage timelines, and coordinate cross-functional efforts.
Budget Oversight: Experience in developing, allocating, and managing marketing budgets effectively.
Communication Skills: Exceptional written and verbal communication skills for both internal collaboration and external stakeholder engagement.
Creative Thinking: Capacity to generate innovative concepts and approaches to enhance brand visibility and engagement.
Analytical Decision-Making: Competence in using data analytics tools (e.g., Google Analytics, HubSpot, Tableau) to inform and optimize marketing decisions.
Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.
