Manulife is a leading international financial services provider, helping people make decisions easier and lives better. We are seeking a highly skilled and experienced Social and Programmatic Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing, and managing social and display advertising campaigns across various platforms. This role calls for a strategic problem solver with a strong analytical approach, excellent interpersonal skills, and the ability to collaborate with multiple parties. This role is integral to Manulife in-housing campaign setup, quality assurance, measurement and execution. You will be It involved in understanding how customers interact with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results across the enterprise. Position Responsibilities Develop, implement, and manage campaigns: Build and complete advertising campaigns across various platforms like The Trade Desk, DV360, Amazon DSP, Meta Ads, LinkedIn Ads. Apply historical data and market trends to predict future campaign performance. Improve the distribution of the budget across different campaigns to increase return on investment. Continuous improvement: Regularly analyze campaign performance and adjust campaigns and improve results. Performance metrics: Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Required Qualifications: Develop, implement, and manage programmatic advertising campaigns across various platforms – The Trade Desk, DV360, Amazon DSP, Meta Ads, LinkedIn Ads. Monitor and optimize campaign performance to achieve critical metrics and return on investment targets. Analyze data and generate insights to improve campaign efficiency. Collaborate with the creative team to develop engaging ad creatives. Conduct audience segmentation and targeting to improve campaign reach and relevance. Preferred Qualifications: Stay updated with industry trends and standard methodologies in programmatic advertising. Google Marketing Certification - nice to have! When you join our team: We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html. Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com. Referenced Salary Location Toronto, Ontario Working Arrangement Hybrid Salary range is expected to be between $61,350.00 CAD - $102,250.00 CAD If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions. We are committed to creating a workplace that offers unlimited opportunities for employees to realize their career goals. Whether it’s working abroad, exploring a new career direction or simply progressing in their chosen field, we help our employees reach their full potential.
