Who We Are
Centurion Asset Management Inc. is a recognized leader in the Investment and Property Management industries. Providing quality investments and housing for all its clients, our experienced team comprised of more than 350 Employees is a core component of Centurion’s success since 2003. Centurion Apartment Real Estate Investment Trust (“REIT”) owns more than 22,000 multi-family apartment units and student housing beds across 46 cities in Canada and the United States. Since day one, our goal has been to provide Residents and their families with clean, safe, and comfortable homes. The REIT provides investors an opportunity to invest in a diversified portfolio of rental apartments and student housing properties, as well as mortgage and equity investments in property developments, across Canada and the United States and participate in the profits derived from them.
Our Mission
Our mission is to be sought after as a leading-edge, reputable, multi-disciplinary alternative asset manager; to capitalize on opportunities in new and interesting investment strategies that meet our mission to Investors; and to embrace change, experimentation, innovation and learning from failure to make continual improvements that drive our success and keep us ahead of our competitors.
Our Values
Our core values can be summarized by the acronym RISE: Respect for our Investors, our Residents, Co-workers, Partners and Communities; Integrity in everything we do, demonstrating sincerity, honesty and the will to do it right; Simplicity free of pretension and hassle, full of value and common sense; and Excellence in offering all our Clients and Partners exceptional products and services quality, as well as providing our Employees with an excellent workplace.
Why Employees Want to Work with Us
We provide an inclusive environment where all employees are valued and supported. Over the years, we developed a work culture where the potential of every employee is maximized, and everyone has equal opportunities for growth. We offer numerous employee perks, including: Competitive Total Rewards Packages; Comprehensive Benefits Plan including Medical, Dental, and Vision Care; Flexible Work Week Schedules; Vacation Policy based on Length of Service; Summer and Holiday Hours Programs; Centurion Learning Academy; Opportunities for Growth; Education Reimbursement Policy; Mentoring Program; Employee Referral Program; Ergonomic Workstations Equipped with Standing Desks; Discounted Gym Membership; Company-wide Internal Communication Platforms; Employee Volunteer Opportunities; Quarterly Townhall Meetings and Social Gatherings; Employee Innovation Program; and Corporate Discount Card.
Overview
Reporting to the Manager, Digital Marketing, the Social Media Specialist is responsible for the strategic development, content creation, and comprehensive management of various social handles across multiple platforms for Centurion Asset Management Inc. and all of its entities.
The Social Media Specialist is accountable for developing cohesive content strategies, executing multi-platform campaigns, and providing detailed analytics and reporting to drive brand awareness, lead generation, and tenant engagement.
Key Responsibilities
Social Media Management & Strategy
Strategically manage and maintain all social media handles across platforms, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and emerging platforms
Develop comprehensive social media strategies tailored to each brand entity while maintaining cohesive messaging across the Centurion portfolio
Create platform-specific content strategies that align with each entity's target audience and business objectives
Monitor social media trends and platform algorithm changes to optimize content performance and reach
Support influencer marketing efforts by identifying potential partners, coordinating outreach and content collaboration, and managing influencer-generated content
Content Development & Creation
Develop, create, and curate high-quality, engaging content, including graphics, videos, photography, and written posts for all managed accounts
Maintain brand consistency across all platforms while adapting content to suit platform-specific audiences and formats
Collaborate with internal teams to source content, including property showcases, tenant spotlights, community events, and corporate updates
Create and maintain comprehensive content calendars for all social media handles, ensuring consistent posting schedules and strategic timing
Campaign Management & Execution
Design and execute integrated social media campaigns across multiple platforms to support business objectives, including lead generation, brand awareness, and tenant retention
Develop and manage paid social media advertising campaigns, including budget allocation and performance optimization
Coordinate cross-platform campaign messaging to maximize reach and impact
Analytics, Tracking & Reporting
Implement comprehensive tracking and monitoring systems across all social media handles
Prepare detailed monthly and quarterly reports analyzing performance metrics, engagement rates, follower growth, and ROI across all platforms
Provide strategic recommendations based on data analysis to improve performance and achieve KPIs
Monitor and report on competitor social media activities and industry benchmarks
Track lead generation and conversion metrics from social media channels
Present findings and recommendations to the Manager, Digital Marketing
Community Management
Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner
Manage online reputation by addressing customer inquiries and concerns while maintaining a positive brand presence
Foster community engagement and build relationships with followers, tenants, and industry partners
Escalate sensitive issues or complaints to appropriate internal teams when necessary
Relationship Development
Develop and foster positive relationships with internal and external stakeholders, acting as a liaison between Centurion and its advertising partners and suppliers.
Ensure that a high level of client satisfaction is achieved through consistent attention to Centurion's Vision, Mission and Values.
Compliance & Risk Management
Work closely with the Manager, Digital Marketing, to ensure that all compliance procedures and regulatory requirements are followed regarding social media processes, including privacy regulations, advertising standards, and real estate marketing guidelines.
Additional Responsibilities
Stay current with social media platform updates, new features, and best practices
Support broader marketing initiatives and campaigns as required
Collaborate with property management teams to create location-specific content
Industry and Product Knowledge
Maintain constant awareness of social media campaigns and search engine marketing advancements for similar products, conducting extensive research when required to obtain a full understanding of competitive market positioning.
Requirements
Bachelor’s degree in marketing, public relations, communications or related field;
Excellent organizational skills, with a strong attention to detail and ability to multitask and manage multiple projects at once;
Minimum 3-5 years of experience in managing social media accounts using various social media management tools;
Minimum of 3 – 5 years of experience working with Canva and/or other video and content creation tools, social media management and reporting platforms, and Google Analytics;
Self-starter; highly motivated and able to take the initiative required to achieve set goals and objectives;
On the pulse of the latest trending content and the ability to adapt learnings into relatable and successful campaigns;
Ability to work effectively to meet tight deadlines;
Exceptional oral and written communication skills;
Excellent command of MS Office products: Word, PowerPoint, Excel;
Google Analytics certificate is considered an asset; and
Overall success of this role will be measured by successful campaign management and implementation.
Centurion is an inclusive and equal opportunity Employer committed to creating a positive, supportive and inclusive environment for all Employees. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), the Ontario Human Rights Code and all other applicable provincial rules and regulations, Centurion will provide accommodations throughout the recruitment and selection process to applicants with disabilities, as requested. This posting is for an existing job vacancy.
