Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Within this data-rich environment, the Sr. Analyst, Digital Marketing plays a critical role in shaping our digital strategy by transforming data into insights that drive growth and engagement. Working across all digital channels (website, mobile app, kiosks, third-party delivery, outdoor menu boards), this position will generate insights, lead digital sales reporting routines, and collaborate with franchisees to enhance digital business performance in the Canada region. Responsibilities: Digital Metrics & Sales Reporting: Collaborate with IT teams and franchisees to ensure visibility and accuracy of digital business metrics across the LAC region. Lead digital sales routines by consolidating data from LAC countries and reporting on key performance indicators (KPIs) to evaluate business performance. Forecasting & Analysis: Develop monthly and annual digital sales forecasts aligned with different business strategies. Provide timely, accurate analyses on digital sales and marketing programs, including growth strategies, marketing campaigns, and customer lifecycle activations, for senior leadership and stakeholders. Dashboard Optimization & Reporting: Create and optimize dashboards that integrate multiple data sources (e.g., traffic, conversion funnels, customer lifecycle) to deliver actionable insights to both internal and external audiences. Franchisee Collaboration & Digital Growth: Partner with franchisees to leverage digital drivers and maximize digital sales, supporting business growth across the region. Testing & ROI Measurement: Design and conduct tests, measuring impacts with a results-driven approach in collaboration with cross-functional teams. Measure ROI of various digital initiatives to inform future strategic opportunities. Technology Partnership: Collaborate with Consumer Tech and IT teams to integrate emerging technology and achieve customer experience and business objectives. Skills & Qualifications: Bachelor’s degree in Business, Math, Engineering, Statistics, or a Excellent analytical skills, with strong attention to detail and proficiency in Excel. Ability to synthesize insights from large datasets and communicate them effectively. Data-driven with a passion for understanding customer behavior and business results. Start-up mentality, able to thrive in a fast-paced environment with a lean team. Highly curious, proactive learner, staying updated on digital trends. Working knowledge of Marketing Technology (MarTech ecosystem, CDP, Web Analytics, Data Visualization) is a plus. Ability to bridge the gap between business and IT teams is a plus. #Popeyes Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request. Looking for high impact work in a fast paced and ever changing environment? Then you have come to the right place. RBI is consistently looking for individuals with a passion to learn and desire to make change. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
