At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.
We believe in keeping our customers front and center in everything we do; in fact, focus on serving our customers is one of our core values. Everyone acts and operates as an owner, treating this business as their own. We raise the bar constantly, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts who drive healthy collaboration by winning or losing as one, and we bring out the best in each other.
ABOUT THE ROLE
At FTC, our websites — canadiantrainvacations.com, northernlightscanada.com and freshtracks.com — are the heartbeat of everything we do. We are looking for a Content and Social Media Coordinator with a proven track record to: help create content for our websites, support our social-media efforts, and enhance our brand presence through professional networks and media relations. Along with your strong writing skills, you will leverage your expert industry knowledge of social media to identify areas of opportunity, replicate best in class tactics to elevate an already exceptional strategy, and translate tactical data into actionable insights.
RESPONSIBILITIES
Supporting the marketing team by assisting with SEO writing, website copy, and marketing emails, and other content requirements, including updating images in Brandfolder Tracking social media performance by creating monthly, quarterly, and yearly reports; surfacing insights, creating a report, and sharing with stakeholders for cross-channel potential Creating branded social-media content, using content available to us via partners and team members, as well as sourcing UGC aligned with our brand Responding to Google Reviews in a timely manner Taking/collecting photos from company events Providing content and research support for award submissions and outreach opportunities, as well as developing opportunities to promote the Fresh Tracks Canada brand through consumer or trade media and industry events. This includes creating an annual awards calendar and tracking open/closing dates
Providing regular reports and insights to management on what is working and what can be improved
Working with Marketing and People Operations on the employer brand on professional networks, including LinkedIn, GlassDoor, and Indeed, by posting content updates and responding to GlassDoor comments. Implementing a LinkedIn strategy to boost the FTC brand and implement the strategy with regular reporting
Increasing the brand’s social engagement by responding to Facebook and Instagram comments and messages, on organic and paid posts, in a timely manner
Creating and managing a social media calendar that is tied into the overall Marketing calendar for campaign and tactical alignment
Developing and executing the social media strategy to promote Fresh Tracks Canada (and its supporting brands) across social media platforms such as Facebook, Instagram, LinkedIn and Pinterest
REQUIREMENTS
2+ years of content and/or copywriting experience for B2C companies A self-starter who proactively identifies challenges/opportunities and works across teams to deliver solutions that inspire Top-notch written and oral communication skills. You will not only need to communicate in a professional way that’s easy to understand with the rest of the team but will also need to work closely with various stakeholders both within and outside the organization. Excellent analytical and problem-solving skills, and the ability to quickly develop recommendations based on qualitative and quantitative evidence.
Passion, energy, and enthusiasm to drive results with a team-oriented approach; must be self-motivated, proactive, and flexible
Track key metrics such as audience engagement, impressions, reach, referrals and conversions
Familiar with social media, design and analytics tools such as Canva, Adobe, and Figma
3+ years of social media management experience for B2C companies
REWARDS
You may be eligible to receive the following benefits, based on your contract type:
Applauz Recognition
Comprehensive employee assistance program
Paid anniversary day off
“Pawternity leave” days for your new furry family members
Great working hours
Friendly and fun team environment with company celebrations and social events
Access to Canadian travel industry discounts!
DE&I initiatives and events
Community (volunteer) Hours
Social Clubs including Book Club & Fitness Club
Paid Maternity & Parental leave
Paid Pregnancy loss leave
DIVERSITY, EQUITY, AND INCLUSION
We are an equal opportunity workplace. We strongly encourage applications from under-represented communities, diverse backgrounds, identities, and experiences. We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms.
Officially Great Place to Work® CertifiedTM 2022/2023
Officially Great Place to Work® CertifiedTM 2023/2024
Officially Great Place to Work® CertifiedTM 2024/2025
INDHP
