Reporting to the Senior Manager, In-store Marketing, the incumbent, will be responsible for the management and delivery of in store Campaigns, Signage and Print materials ensuring that strategic objectives along with innovation through POP captures a unique customer in store experience.
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Duties & Responsibilities
Manage marketing initiatives by working directly with internal Brand Marketing teams, Loblaw Agency and external vendors on point of purchase in store materials including innovation, sourcing, and prototyping to deliver an impactful in store experience.
Manage the timely execution and delivery of multiple marketing campaigns & print collateral from initial briefing to store launch.
Recommend alternative solutions to print projects with respect to process to save on time, costs, substrates and to provide better value or to improve on quality.
Act as a primary point of contact to the Marketing teams, to implement instore Marketing programs including workbacks, timing, budgets, shipping, kitting, and fulfillment.
Work closely with the Production team to ensure print files meet print specifications and requirements.
Provide support as required for store audits and liaison with print vendor to ensure store profiles are maintained.
As required source hardware to support POP, or other marketing materials.
Participates in key meetings where multiple stakeholders align on objectives and priorities to drive business results.
Prepares presentations including communicate new innovations, in situ in store experiences, or cost options.
Actively monitor project deliverables to ensure completeness and accuracy and informs management and stakeholders of any issue that may impact delivery.
Required Skills
This Position requires someone with access to a vehicle for frequent commutes to stores, and our head office at 1 President's Choice Circle, Brampton.
Requires specialized interpersonal skills to resolve situations with colleagues where there may be some level of conflict, stress or uncertainty.
Adaptable to set and prioritize work with varying exceptions. Able to work with diverse personalities and styles.
Business acumen – demonstrated negotiating and multi-tasking skills to manage competing timelines.
Strong communication skills to communicate clearly and concisely; both orally and written.
Must be highly organized with the ability to handle tight deadlines and last-minute revisions
Education & Job Knowledge
Post secondary education equivalent to a bachelor’s degree or College diploma in Graphic Communications or Marketing.
Strong knowledge of print production and processes.
Proficient in Microsoft Office
Advanced knowledge of Canadian retail, and in-store marketing would be an asset.
Experience
Minimum 5 years of Project management or Visual Merchandising experience
Experience working with a Retailer or Print Company would be an asset
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LI-Hybrid
