Are you a passionate, results-driven marketer who thrives on driving forward innovation and creating meaningful multilayered campaigns to deliver growth? We are seeking a Membership Marketing Manager to join our dynamic team and take our marketing strategy to the next level! This newly created strategic role within our expanding marketing team offers a unique opportunity to lead our Membership growth within an innovative marketing team. You will be at the heart of scaling AMA Membership growth, fueling customer acquisition, retention, and engagement through strategic, data-driven efforts. Your expertise will be instrumental in helping us drive sustainable growth and develop campaigns that capture the hearts and minds of Albertans. The Role: Our Membership Marketing Manager is responsible for creating and executing marketing strategies aimed at growing and retaining a membership base while ensuring high performance across key marketing metrics. This role focuses not only on attracting new members but also on optimizing existing membership engagement and loyalty. In this role, you’ll have the opportunity to lead innovative growth initiatives, develop and execute cutting-edge marketing campaigns, and leverage data to drive measurable results. You’ll work closely with cross-functional teams to optimize digital channels, experiment with new growth tactics, and continually refine our marketing approach. Using your strategic thinking you will shape and lead a cross functional team and deliver comprehensive marketing campaigns, you’ll use your marketing acumen, and data-driven approach to ensure our campaigns resonate with Albertans at every life stage. What you’ll do: Membership Growth Strategy: Develop and implement strategies for acquiring new members across a comprehensive channel mix and varying tactics, utilizing data analytics to track member acquisition trends and identify areas for improvement. Performance Metrics and Reporting: Monitor KPIs (Key Performance Indicators) such as member acquisition rates aligned to growth targets, Engagement Rates, Retention, Churn and LTVs, using your analytical capabilities make real time adjustments to the strategy and tactics based on results. Campaign Development and Management: Take ownership of the full campaign lifecycle—from conceptualization to execution—ensuring every campaign is delivered on time and within budget. Cross-Functional Collaboration: Work with P&L owners, Operations, creative, digital media buying team and peers across the association to ensure the membership program aligns with the company’s broader strategic goals. Provide input into product development or service offerings that may enhance the membership experience. Budget Management: Oversee budgets for marketing activities related to membership growth and retention. Optimize spending to get the best return on investment (ROI). Leadership: Foster learning, excellence, and a performance-based mindset, by being authentic and accessible, carving time to connect with others to learn and listen, while providing constructive and clear feedback Optimization & Testing: Regularly analyze performance across all channels (digital, social, email, paid media) and implement A/B testing and other optimization strategies to improve results continuously and create reporting to present internally on performance. Market Research & Trendspotting: Stay ahead of industry trends, competitor activities, and evolving consumer preferences to identify new growth opportunities and keep our marketing strategies innovative and relevant. Retention and Engagement: Develop programs that encourage existing members to remain active, renew memberships, and engage with the brand. Create targeted communication strategies that keep members informed, involved, and excited about the membership. What You Bring: Excellent communication skills, whether it’s creating an engaging campaign or leading a strategic performance meeting, you communicate effectively at all levels. A creative and strategic thinker who is always looking for new ways to break through the noise and reach the right customers, with fresh out of the box ideas Strong project management skills, while meeting deadlines and juggling multiple priorities. Strong analytical skills and a results-oriented mindset, with experience optimizing campaigns based on performance metrics, and adjusting strategies accordingly. Experience working in a fast-paced, collaborative environment. Proven experience in creating and executing comprehensive marketing strategies, both online and offline. Expertise in multi-channel marketing, including email, SEO/SEM, paid digital advertising, social media and OOH. An understanding of the latest digital marketing tools, trends, and technologies to help drive business forward. Minimum of 5 years of experience leading high-performing and engaged marketing teams. Why You’ll Love It Here: Creative Freedom: Shape the direction of AMA’s Membership marketing strategy and bring fresh ideas to life. Collaborative Culture: Be part of a passionate team that celebrates creativity, innovation and celebrates the wins Growth Opportunities: As we continue to expand, you'll have the opportunity to grow your career with many new and exciting innovative initiatives. What you’ll get: Deliver and work collaboratively with some of the biggest travel suppliers in the world. Competitive salary. Flexible benefits with 5 different packages to select, ranging from $1000 - $3000 health and wellness spending accounts. Outstanding employer-paid Retirement Savings Plan (5% AMA contribution + 5% AMA matching) Great AMA discounts like 50% off memberships, driver education programs, and registry services. Unlimited learning opportunities, including full Udemy access and dedicated learning time for personal development. Paid time off, including 3 weeks of vacation, Me-Day, and Volunteer Day. Also, the flexibility to purchase 1 or 2 weeks’ vacation time spread across multiple pay periods. - WORK MODEL: In-Office - We thank all applicants for their interest; however, only those selected for an interview will be contacted. AMA is a membership organization representing a million Albertans across the province. We offer roadside assistance, travel, registries, insurance, driver education, a member rewards program, community events and more. But we’re more than our products and services; we’re about a shared commitment to what we call TYLF—Treat You Like Friends and Family. If you’re looking for an inspiring career in a workplace where every exchange comes from a place of genuine care and connection, you’re our kind of people! We offer accommodations for all applicants with disabilities in all stages of the recruitment process. If you require an accommodation, please advise your Talent Scout during your job application, and we will work with you to meet your unique needs.
