Who We Are For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help more than 2 million people, providing necessities such as food, clothing and shelter. In addition, we support people experiencing unemployment, addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission, vision and values of hope, service, dignity and stewardship. As a faith- and values-based organization, we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here. Mission Statement The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world. Job Description: The Marketing and Communications Specialist contributes to the creative development of key communications projects and assets for The Salvation Army. This role involves a wide range of marketing, content creation, and communications tasks that support the mission of the organization. It may also include responsibilities such as image creation, videography, and design to strengthen visual storytelling. The specialist plays an important part in ensuring consistent, engaging messaging across various platforms to effectively reach the community. Key Accountabilities: Identifies and enhances marketing efforts to strengthen The Salvation Army’s image, distributing creative assets and supporting regional content to raise awareness. Contributes to and executes tactical media plans using various media options to achieve marketing objectives. Develops and publishes content across articles, social media, websites, video scripts, and donor/stakeholder materials while maintaining the editorial calendar. Proofreads and edits content for accessibility compliance, curates and uploads images, and coordinates interviews to highlight The Salvation Army’s impact. Manages and monitors social media accounts to engage the public, support campaigns, and report on monthly performance and audience engagement. Develops and maintains a content calendar for social media, posting updates aligned with key themes, corporate partnerships, and national campaigns. Supports live event coverage through social media, collaborates across departments to manage reputation, and ensures legal requirements and brand standards are met. Assists in creative content design by adhering to brand guidelines, managing equipment, ensuring model release compliance, and supporting projects through all stages. Perform other duties as assigned. Education and Experience Qualifications: Bachelor’s degree in Journalism, Communications, Marketing, or other related discipline. Three to five years related public relations/writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an asset. Excellent knowledge of social media best practices, KPIs, SEO, and web traffic metrics. Proven ability to manage multiple social media accounts creatively and accurately. Skilled in storytelling across diverse social media post types and tactics. Demonstrated organizational, problem-solving, and analytical skills. Proficient in Microsoft Office, WordPress, Hootsuite, and quick to learn new applications. Knowledge of design applications is an asset. Strong project coordination skills with flexibility to adapt to changing priorities. Excellent written and verbal communication skills, with strong English writing for print and online. Able to work effectively in a team environment to meet tight deadlines while taking initiative. Flexible to work outside regular hours, available on short notice, willing to travel, and committed to The Salvation Army’s mission and values. Compensation: The target hiring range for this position is $47,057.64 to $58,822.05 with a maximum of $70,586.46. Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role. The Salvation Army will provide reasonable accommodation upon request. Please email Recruitment.Accommodations@salvationarmy.ca if you have a need for any accommodation and we will be pleased to discuss this with you. Our employees are motivated by the fulfillment and meaning they experience as they serve people in need across Canada and Bermuda. Whether at the front-lines or in a support role, as part of our team you’ll work alongside a diverse and skilled group of purpose-driven professionals, empowered to provide exceptional service. We deeply value the relationships we build in the workplace, as well as the opportunities given to us such as the potential to experience flexibility at work, receive health and dental benefits, paid vacation and sick time, RRSP’s, as well as to expand our skills and advance our careers as together we build a culture of continuous learning and growth. If you're looking for a career that allows you to find meaning, make an impact, and one that challenges you to grow and become the best version of yourself, join our dynamic team. There is a place for everyone to belong at The Salvation Army.
