Otherworld is looking for a talented Brand Marketing Manager to join our team and lead our branding initiatives for our online casino platform. This role involves crafting a compelling brand narrative, executing innovative marketing campaigns, and ensuring that our brand resonates with our target audience in the competitive iGaming landscape.
Key Responsibilities:
- Develop and execute comprehensive brand strategies that elevate our online casino's visibility and market presence.
- Lead brand messaging and positioning initiatives to differentiate our offerings in the marketplace including social media, promotions, product launches and influencer strategy.
- Analyze market trends and consumer insights to refine brand strategies and marketing tactics.
- Oversee the creation of marketing materials, including digital designs, promotional content, and brand collateral.
- Measure and report on performance metrics, implementing adjustments as needed to achieve business objectives.
Join us in creating a brand that not only attracts players but also builds loyalty and trust within the online casino community.
Requirements
Qualifications:
- 5+ years of experience in marketing, preferably within the online gaming or entertainment industry.
- Experience managing a team.
- Strong understanding of brand strategy, consumer behavior, and digital marketing trends.
- Excellent project management skills with the ability to work under tight deadlines and manage multiple projects simultaneously.
- Exceptional communication skills, both written and verbal, with the ability to influence internal and external stakeholders.
- Familiarity with marketing analytics and tools to measure and report on brand performance effectively.
You Are:
- Creative and innovative thinker, passionate about using storytelling to enhance brand identity.
- Results-driven and metrics-oriented, with a strong focus on delivering measurable outcomes.
- A team player who thrives in a collaborative, fast-paced environment.
