About Us
We’re a growing fractional CFO firm specializing in ecommerce and CPG companies. We help brands scale profitably by providing strategic financial leadership without the full-time executive cost. Our clients range from $2M-$100M in revenue and trust us to be their financial growth partner.
The Role
We’re looking for a hands-on Marketing Manager who thrives on both strategy and execution. You’ll own our entire lead generation engine, ensuring high-quality prospects flow into our pipeline year-round. This is a role for someone who loves wearing multiple hats - from writing compelling content to orchestrating multi-channel campaigns.
What You’ll Own
Lead Generation (Your North Star)
- Full ownership of lead quantity and quality metrics
- Develop and execute strategies to consistently hit monthly lead targets
- Track and optimize conversion rates from lead to discovery call
- Build predictable, scalable lead generation systems
Campaign Development & Execution
- Create and execute multi-channel marketing campaigns targeting ecommerce and CPG founders/CEOs
- Write compelling cold email sequences that convert
- Develop scripts and content using AI tools
- Plan and manage our annual marketing calendar
- Test new channels and tactics to stay ahead of the curve
Content & Digital Presence
- Own our website strategy and work with contractors on implementation
- Create and optimize landing pages for campaigns
- Develop case studies and thought leadership content
- Write blog posts, LinkedIn content, and email newsletters
- Ensure our messaging resonates with ecommerce/CPG executives
Team & Contractor Management
- Manage relationships with design, web development, and other marketing contractors
- Coordinate with our cold email technical contractor
- Work closely with our paid media agency to ensure aligned messaging
- Brief and manage freelance writers as needed
Strategic Thinking
- Research and implement industry best practices
- Identify new opportunities in the fractional CFO and ecommerce/CPG space
- Develop ideal customer profiles and buyer personas
- Create positioning that differentiates us from other financial service providers
- Track competitor movements and market trends
What You Bring
- 3-5 years of B2B marketing experience (financial services or professional services is a plus)
- Proven track record of generating leads for high-ticket services ($5-20k+ contracts, $100-500k LTV)
- Strong writing skills - you can write emails that get responses and content that builds trust
- Experience with marketing automation platforms (HubSpot, Go High Level, etc.)
- Fluent with AI tools for content creation and optimization
- Data-driven mindset - you make decisions based on metrics, not hunches
- Experience managing contractors and external partners
- Understanding of the ecommerce/CPG landscape is a huge plus
Why Join Us
- Direct impact on company growth - your work directly drives revenue
- Work with exciting ecommerce and CPG brands
- Learn the ins and outs of financial strategy for growing companies
- Collaborative team that values both autonomy and support
- Remote-friendly with flexible hours
- Opportunity to build something from the ground up
- 20 days of PTO and all National Holidays
- Company-wide shut off during the week between Christmas and New Year's
To Apply
Submit your resume and a short video in your application, make it maximum three minutes. Answer these questions:
- Why are you interested in this position?
- What do you know about our company?
- What is your ideal work environment?
- What are your strengths?
- Where do you see yourself in five years?
Applications without a video will be ignored.
We’re looking for someone who can start within the next 30 days and hit the ground running.????????????????
