At Minga, we're on a mission to revolutionize campus management for modern K-12 schools — creating a safer, more engaging environment where students can thrive. Our innovative platform helps schools manage student behavior, build better culture, and reduce disruptions. As a tight-knit and growing team based in the vibrant Innovation Center in downtown Kelowna, BC, we’re looking for a passionate marketer to help us scale our impact.
The Role
We’re looking for a Customer Lifecycle Marketing Manager to own and scale the programs that keep our current customers engaged, successful, and growing with us. You’ll lead campaigns that drive product adoption, encourage district-wide expansion, and turn our biggest champions into advocates who amplify our story.
You’ll work cross-functionally with growth, product marketing, events, and customer education to make sure the voice of our customers is reflected in everything we do — from lifecycle emails to product launches to community-building initiatives.
This role is full-time, Monday–Friday. We are a hybrid work environment with 3 days a week in the office (Monday, Tuesday, Thursday) and optional remote days (Wednesday, Friday). The position requires you to be located in the Kelowna area and be able to reliably commute to the office downtown in the Innovation Center.
Expected start date: September 2025
Salary Range: $90,000 to $110,000 annually
Key Responsibilities
Expansion & Lifecycle Marketing
Plan and execute campaigns that drive expansion within existing districts
Partner with Sales and CS to identify and prioritize high-potential accounts to drive upsell and upgrade opportunities
Deliver lifecycle communications that re-engage low-use customers and spotlight new features or capabilities
Partner with CS & Education to create engaging onboarding and post-onboarding CSM campaigns to drive adoption
Customer Advocacy
Build and manage a customer ambassador program, including testimonials, reviews, referrals, and references
Work with Events Manager to enhance Minga customer conferences
Source and produce customer case studies across key personas and segments
Identify and activate champions for word-of-mouth and peer-driven growth
Oversee the customer testimonial pipeline and ensure stories are captured and shared across channels
Campaign Execution & Communications
Own the customer communications calendar, including newsletters, updates, and webinars
Collaborate with the Customer Education team to promote adoption-focused content and events
Ensure consistent, value-driven messaging across all customer-facing touchpoints
Cross-Functional Collaboration
Align with Customer Education to coordinate comms across user (teacher) and buyer (admin) personas
Partner with CS to scale success stories, playbooks, and moments of delight
Collaborate with Product Marketing to launch and communicate new features with relevance and clarity
What Success Looks Like
Growth in expansion engagement and Net Revenue Retention (NRR) from current districts
Increased engagement with customer campaigns (open rate, CTR, webinar attendance)
An engaged ambassador program that builds advocacy among our existing customer base
Measurable pipeline and revenue influence from customer marketing programs
Steady production of high-impact case studies, testimonials, and customer reviews
Strong collaboration and feedback loops with CS, Education, and Product Marketing teams
You Might Be a Fit If You…
Have 3–5 years of experience in B2B SaaS marketing, ideally in customer, lifecycle, or product marketing
Understand the education landscape and can tailor messaging for both decision-makers and end users
Thrive in cross-functional environments and enjoy collaborating across teams
Can own programs end-to-end — from strategy to execution to measurement
Get fired up about turning happy customers into your strongest growth engine
